Post Magazine

December 2014

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Page 3 of 51 2 POST DECEMBER 2014 SEE US ON EDITORIAL MARC LOFTUS Senior Editor/Director of Web Content 516.376.1087 LINDA ROMANELLO Managing Editor 516.931.0730 CHRISTINE BUNISH Film & Video IAIN BLAIR Film JENNIFER WALDEN Audio MICHELLE VILLAS Art Director ADVERTISING MARI KOHN Director of Sales 818.291.1153 cell 818.472.1491 GARY RHODES Eastern & Intl Sales Manager 631.274-9530 cell 516.410.8638 LISA NEELY Corporate Sales Executive, Events, Custom and Integrated Print/Publishing Services 818.660.5828 SUBSCRIPTIONS 818.291.1158 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 800.280.6446 DALE ESCEN Account Manager 818.291.1122 REPRINTS Reprints 781.255.0625 • 818.291.1153 LA SALES OFFICE: 620 West Elk Avenue, Glendale, California 91204 800.280.6446 WILLIAM R. RITTWAGE President / CEO LOOKING AHEAD THE EVER CHANGING LANDSCAPE ith 2014 coming to an end, Post once again uses its December issue to reflect on the past 12 months and the year ahead. We've got lots of commentary from throughout the industry on the pages that follow, and while there are always questions and concerns, the overall predic- tion for 2015 appears to be quite positive. Most pros are excited about the opportu- nities that an increasing demand for content provides. Media is available everywhere and on any number of devices, and the Internet offers opportunities beyond that of tradi- tional broadcast advertising, so studios that offer production, editing, graphics, VFX or sound services can all benefit from the need for creativity, technological expertise and a willingness to partner with their client. Concerns range from questions about content security to outsourcing and consis- tently-tight budgets, which, for years now, have been the norm. Repeatedly, studios cite the need to evolve — both in terms of their business and their ability to meet clients' changing needs. There's also concern about consumers' acceptance of lower quality in trade for convenience. Content that may have been prepared for theatrical distribution — shot in 4K or above, and presented with multi- channel sound — is now being consumed on hand-held devices with low-fi, stereo ear buds. Some worry that lower consumer standards and more affordable post tools could affect the need for quality and expe- rienced services. Time will tell. On page 16, we've got a detailed inter- view with Exodus director Ridley Scott, who talked to Post right before his new film hit theaters. And I had a chance to find out more about the VFX for FX's popular American Horror Story: Freak Show. LA's FuseFX, which just opened studios in New York and Vancouver, has been working on the series since Day 1 and details this sea- son's unique challenges (page 14). Hope your 2014 was great! We're looking forward to the year ahead. ach and every day I work in this industry, I learn something new. There are always new tools and technologies introduced that are intended to make some aspect of post production easier, faster or more effective for the creative. This past year, we saw lots of new 4K products introduced at NAB, and a host of advancements to mo- tion capture and facial recognition systems at SIGGRAPH. As an industry, we are constantly moving forward and striving for improve- ments in a landscape that is ever changing. To this end, studios — whether they are VFX houses, editing facilities or audio mixing boutiques — are businesses looking for new creative outlets and ways to grow. That's why here, we bring readers our an- nual Outlook issue, with articles that look at industry Strengths, Weaknesses, Opportu- nities and Threats (SWOT) from industry pros and report back on what they have seen over the past year and where they think we'll be going in the year ahead. Not surprisingly, many of them came back with similar assessments on 4K, the globaliza- tion of work, the convergence of media, the pressures and challenges to do more with less, and, above all, the need to remain flexible in order to succeed. Rick Lawley, editor/creative director at Whitehouse Post, says, "We've been around for 25 years, so we've adapted our business every time there's been a sea change in technology and networking by adding our sister companies and offices worldwide. You have to stay cognizant of the opportunities the market provides and take advantage to develop new business… as the landscape keeps changing, we keep adapting." Lawley's comments, along with many other industry leaders, can be found in our special Outlook section that begins on page 38. But we also packed this issue with feedback on editing, directing, VFX, animation, audio, acquisition, delivery, storage, sound libraries and more, be- ginning on page 22, as well as additional contributions on our Website at Sometimes trying to keep up with trends and changes in our industry can be like try- ing to hit a moving target. But that's why, as you flip through the issue, you'll see the advice, tips, strategies and ideals of others who are successful at it. It's invaluable infor- mation. And there's always room to learn. For those celebrating the holidays, have a safe and festive season! Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsi- bility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact cus- tomer service at 818.291.1158, or send an email to For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, 620 W. Elk Ave., Glendale, CA 91204. Please send customer service inquiries to 620 W. Elk Ave., Glendale, CA 91204 BY MARC LOFTUS SENIOR EDITOR/ DIRECTOR OF WEB CONTENT MLOFTUS@POSTMAGAZINE.COM BY LINDA ROMANELLO MANAGING EDITOR LROMANELLO@ POSTMAGAZINE.COM POST SCRIPT W E EDITOR'S NOTE

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