The Tasting Panel magazine

December 2014

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Page 60 of 136

60  /  the tasting panel  /  december 2014 COVER STORY a fratelli branca's legendary portfolio continues to inspire the craft movement by éva pelczer H ere's a great holiday cocktail recipe: Take the year 1845, add one bow-tied Italian nobleman and his seminal Fernet-Branca recipe, stir for five generations of family ownership and finish with equal dashes innovative develop- ment and nod to tradition. Garnish with good company. What you have in front of you is the essence of the Fratelli Branca portfolio, and it looks like your Manhattan with Carpano Antica Formula, your Americano with Punt e Mes, your first (or fortieth!) sip of Fernet-Branca and the conver- sation you start at the bar because of it. Since that beguiling bitter spirit debuted nearly 170 years ago, Fratelli Branca has turned itself into a curated portfolio and an international force in the craft spirits industry, in part because of its steadfast conviction in the synthesis between old and new, and in part because bar professionals and consumers alike have embraced that. Toast to Legacy

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