Issue link: https://digital.copcomm.com/i/426326
www.postmagazine.com 6 POST NOVEMBER 2014 BITS & PIECES LOS ANGELES — Mixed-media production studio Roger (www.roger.tv) recently partnered with Constant Contact on a new campaign for its online marketing toolkit for small businesses. The target message: "Constant Con- tact provides users with all the tools and free marketing advice needed to meet their goals." To visualize this, Roger created several time-lapse spots, including Sporting Goods Store (:30), Animal Shelter (:15) and Restaurant (:15) using a combination of live-action, motion control and animation. Throughout the spots, the branding of Constant Contact graphically comes to life, leaving the world of the computer and fanning out around the entrepreneurs. "This is our fi rst mixed-media commercial conceived entirely by our in- house writers and art directors, so it was important that we found the right production partner," says Jamie Graham, creative director at Constant Con- tact. "We really liked Roger's expertise and ability to do everything — from live-action production to time-lapse capture to animation." "The challenge was fi nding the right composition in terms of the narrative action and all the visual information without feeling too overwhelming," adds Terry Lee, Roger executive creative director, who also directed the cam- paign. "What you see happening behind the small business owner is a rep- resentation of weeks or months of what's happening in their store. The key to getting it right was balancing the motion control and time-lapse footage, and seamlessly integrating the animations so the background activity didn't take the focus away from the story." The spots were shot using a Red Epic Dragon and Gazelle motion con- trol camera crane over the course of three days in Los Angeles at various locations. Roger then edited the campaign in Boston using Apple's Final Cut Pro 7.5. After the edit was locked, Roger's team of animators and compositors put all of the various motion-control footage plates together in Adobe After Eff ects. Tracking was done using Nuke, Boujou and PFTrack. Design was done in Adobe Photoshop and Illustrator, and 3D elements were created in Cinema 4D. Color correction was performed by Beau Leon at Company 3. Learn more at www.aja.com CION TM Utilize AJA Raw output for High Frame Rate workflows up to 120 fps. TruZoom Joystick Controller Real time control over Region of Interest and playback. TruZoom TM Software An intuitive interface for advanced functionality. Corvid Ultra TM Powerful hardware for high-quality image processing and I/O. You Make the Call Get the shot you want every time with AJA's TruZoom system. AJA's TruZoom software, Corvid Ultra hardware and CION camera come together to create an incredible High Frame Rate workflow that puts you in control of the action. TruZoom delivers high-quality 16:9 images extracted from any portion of the 4K frame. In realtime, adjust playback speed, direction and dynamic Region of Interest scaling through an intuitive interface designed for the demands of live events. TruZoom is also able to ingest directly from the Vision Research Phantom Flex4K camera for incredibly high-speed action. TruZoom has a breakthrough price with unmatched features that have been field-proven at major events worldwide. You Make the Call www.aja.com ROGER & CONSTANT CONTACT TARGET SMALL BUSINESSES WITH NEW MIXED-MEDIA CAMPAIGN