Issue link: https://digital.copcomm.com/i/41419
THE MESSAGE Whether THE TASTING PANEL goes to the brand execs or the brands call us, there is an abundance of news to report, from the latest releases to behind-the-scenes experiences with some of the world's most infl uential importers, winemakers, distillers . . . well, you name it. Brief Encounters We may not have enough pages in each issue to devote as much attention as we would like to each person whose path we cross, but please note that if it's in the publication, we deem it noteworthy —Meridith May, Publisher & Executive Editor Hard Hats & Humanity V olunteers from Pernod Ricard/ABSOLUT Vodka turned out in force in July to help Habitat for Humanity build new homes in Daly City, California. The brand has introduced ABSOLUT SF, and as a part of the launch for this vodka named after the City by the Bay, the company donated $50,000 and provided sweat equity for Habitat's efforts in Northern California. Brian Mequet, Marketing Director for Pernod Ricard, put on a hard hat, pounded nails and did a lot of the heavy lifting as he and about 40 others helped construct 36 new condominiums on Mission Street. "It's part of our commitment to the community," Mequet said as he clambered over scaffolding at the site. "We're happy to be able to help." —John Curley Brian Mequet, Marketing Director for Pernod Ricard, helped volunteers with Habitat for Humanity build new homes on Mission Street in Daly City, California. About 0 people from Pernod Ricard helped Habitat for Humanity construct new homes for low-income residents in Daly City, California. 1 / the tasting panel / september 201 1 PHOTO: JOHN CURLEY PHOTO: JOHN CURLEY