Black Meetings and Tourism

July/August 2014

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ball championships and the Talladega SuperSpeedway just outside the city. Toronto is so dedicated to sports tourism they have a branch within their CVB with a total focus on this niche market. They are light years ahead of most CVBs in pursuit of this business opportunity. Cashing in on sports tourism has become a super competitive landscape in recent years. The positive economic impact and publicity for destinations with great infrastructure already in place is tremendous and long lasting. For those playing catch-up there's no time like the present. 43 B M & T ••• July/August 2014 ••• Golf Buddies at play Black skiers hit slopes in Aspen, CO

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