Issue link: https://digital.copcomm.com/i/391612
october 2014 / the tasting panel / 91 Michael Jahn, Executive Vice President & General Manager Drink of choice: "I enjoy everything that is in our ware- house and, for some reason, things that are not in our building don't taste very good to me." Favorite AZ spot: "I am an avid sports fan, and I follow and support the local teams, who also happen to be very good customers and supporters of our company." Favorite place to beat the heat: "Beaufort, South Carolina, which takes me back in time about 50 years. It's the best place I know to relax." Best lesson learned in the industry: "Never mistake kindness for weakness." Tom Boyle, Vice President & General Sales Manager Drink of choice: Martini Preferred wine: Pinot Noir or Sauvignon Blanc Favorite place to beat the heat: San Diego Best lesson learned in the industry: "Promise a lot, deliver more." Rich Paulsen, General Manager On-Premise Drink of choice: Manhattan Preferred wine: Champagne Favorite AZ spot: Hiking Tom's Thumb Best lesson learned in the industry: "Never, ever, ever talk poorly about a product." Paul Ratner, Off-Premise General Sales Manager Drink of choice: Moscow Mule Preferred wine: Red varietals Favorite AZ spot: Any professional sports game with the family Best lesson learned in the industry: "Work hard and be honest. " Mike Reina, Director of Marketing Drink of choice: Pellegrino Favorite AZ spot: Chase Field for a Diamondback's game Favorite place to beat the heat: Flagstaff, AZ Best lesson learned in the industry: "Follow through on your word." Mike Reina is the newly-appointed Director of Marketing for Southern Wine & Spirits of Arizona. Tom Boyle is the Vice President and General Sales Manager. PROFILES GET TO KNOW THE TEAM LEADING THE WAY AT SWS OF AZ.