86 / the tasting panel / october 2014
INTRO-VINOUS
Want more info on any of the Vin de France wines?
See below for contact information for each brand.
1. ABBOTTS & DELAUNAY ALTO STRATUS BADET
CLÉMENT & CO
Cellar Door Selections info@cellardoorselections.com
2. LA BELLE ANGÈLE BADET CLÉMENT & CO
Cellar Door Selections info@cellardoorselections.com
3. LA VILLETTE BADET CLÉMENT & CO
Cellar Door Selections info@cellardoorselections.com
4. BISTRO GIRLS NIGHT OUT
BARTON & GUESTIER PATRIARCHE USA Barton & Guestier
Patriarche USA cmoreau@sur-ent.com
5. PATRIARCHE BARTON & GUESTIER PATRIARCHE USA
Barton & Guestier Patriarche USA cmoreau@sur-ent.com
6. RED LACE BARTON & GUESTIER PATRIARCHE USA
Barton & Guestier Patriarche USA cmoreau@sur-ent.com
7. GRAND PLESSIS GRANDISSIME
Plume Ridge Christina@winemover.com
8. GRANDE RÉSERVE GRANDISSIME
Plume Ridge Christina@winemover.com
9. LE HAMEAU GRANDISSIME
Plume Ridge Christina@winemover.com
10. FRENCH KISS LA COMPAGNIE RHODANIENNE
L&L Imports keith@l-imports.com
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The Marketing Plan
For any new category entering the market-
place, the fight for shelf space can be daunting,
but since its U.S. launch in 2012, ANIVIN DE
FRANCE has focused on meeting with on- and
off-premise retailers—included a major presence
at ECRM's Global Wine, Beer & Spirits EPPS last
month—to help with this task. Most important,
they explain the ins-and-outs of Vin de France
and familiarizing these "big players" to the
overall DNA of the offerings and what they can
expect. This phase of their marketing plan will
continue until the end of 2014, when they switch
their efforts to educating the consumer in key
markets with on-site tastings in 2015.
Staying relevant in a constantly evolving
marketplace and grabbing the attention
of Millennials will definitely be an uphill
battle, but Gregg Mutschler, Director of North
American Accounts for Vintage Epicure for Val
d'Orbieu, sums up the category's hope best:
"Vin de France gets people in, which will in
turn encourage them to explore all of what the
country has to offer." It looks like Vin de France
might just turn out to be the Old World's much
needed (but not so secret) weapon.
"The name itself,
Vin de France,
brings out a sense
of place that
consumer can
easily understand."