The Tasting Panel magazine

October 2014

Issue link: https://digital.copcomm.com/i/391612

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86  /  the tasting panel  /  october 2014 INTRO-VINOUS Want more info on any of the Vin de France wines? See below for contact information for each brand. 1. ABBOTTS & DELAUNAY ALTO STRATUS BADET CLÉMENT & CO Cellar Door Selections info@cellardoorselections.com 2. LA BELLE ANGÈLE BADET CLÉMENT & CO Cellar Door Selections info@cellardoorselections.com 3. LA VILLETTE BADET CLÉMENT & CO Cellar Door Selections info@cellardoorselections.com 4. BISTRO GIRLS NIGHT OUT BARTON & GUESTIER PATRIARCHE USA Barton & Guestier Patriarche USA cmoreau@sur-ent.com 5. PATRIARCHE BARTON & GUESTIER PATRIARCHE USA Barton & Guestier Patriarche USA cmoreau@sur-ent.com 6. RED LACE BARTON & GUESTIER PATRIARCHE USA Barton & Guestier Patriarche USA cmoreau@sur-ent.com 7. GRAND PLESSIS GRANDISSIME Plume Ridge Christina@winemover.com 8. GRANDE RÉSERVE GRANDISSIME Plume Ridge Christina@winemover.com 9. LE HAMEAU GRANDISSIME Plume Ridge Christina@winemover.com 10. FRENCH KISS LA COMPAGNIE RHODANIENNE L&L Imports keith@l-imports.com 1 2 3 4 5 18 19 20 21 22 23 6 7 8 9 10 The Marketing Plan For any new category entering the market- place, the fight for shelf space can be daunting, but since its U.S. launch in 2012, ANIVIN DE FRANCE has focused on meeting with on- and off-premise retailers—included a major presence at ECRM's Global Wine, Beer & Spirits EPPS last month—to help with this task. Most important, they explain the ins-and-outs of Vin de France and familiarizing these "big players" to the overall DNA of the offerings and what they can expect. This phase of their marketing plan will continue until the end of 2014, when they switch their efforts to educating the consumer in key markets with on-site tastings in 2015. Staying relevant in a constantly evolving marketplace and grabbing the attention of Millennials will definitely be an uphill battle, but Gregg Mutschler, Director of North American Accounts for Vintage Epicure for Val d'Orbieu, sums up the category's hope best: "Vin de France gets people in, which will in turn encourage them to explore all of what the country has to offer." It looks like Vin de France might just turn out to be the Old World's much needed (but not so secret) weapon. "The name itself, Vin de France, brings out a sense of place that consumer can easily understand."

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