Issue link: https://digital.copcomm.com/i/391612
11 Coming from a state whose four seasons—drought, flood, blizzard and twister—require a bit of survival instinct puts Deep Eddy Vodka at quite the advantage when it comes to beating the odds of a competitive, some might say dangerous, market. Handcrafted in Austin, TX, this gluten-free vodka is distilled ten times in a state-of-the-art column still using essentially pure artesian water drawn from an aquifer. Deep Eddy Cranberry, the newest member in a range of high-quality vodkas for any season, including Sweet Tea, Ruby Red and, of course, the ever-smooth original Deep Eddy Vodka, delivers the same level of uncompromised quality and great taste lovers of this vodka have come to expect. If you've never tried it, Deep Eddy Vodka suggests you taste test it by visiting www.deepeddychallenge.com—they're that confident! The deep garnet-colored Cranberry has a medium-weight body and the tart flavor of whole cran- berries, while Ruby Red has become the number one flavored grapefruit vodka in just a few short months—continue the adventure, and don't be the last to discover it! The finish is long and flavor- ful, and we've got a feeling that this brand's dominance in the flavored vodka market will be just the same. SURVIVAL TIPS: how to survive through all seasons with deep eddy cranberry vodka 12 SURVIVAL TIPS: how to make the journey your own with everclear Whether touring the Serengeti on an epic safari (watch out for lions), scaling the treacherous slopes of the Himalayans (caution: extremely high altitude) or perhaps most treacherous, participating in an all-day pub crawl (please keep hydrated), you'll most definitely be leaving a mark on your jour- ney—so why not make it uniquely your own? Pure, clean and full of possibility, Everclear, a proponent for all things genuine, is challenging daring travelers and cocktail crafters alike to "try anything" and "try everything" in their Make It Your Own campaign, an endeavor that celebrates the craft cocktail movement and the DIY spirit. Everclear's new online hub www.makeityourown.com is a useful tool for those mature consumers, and includes a "Mixology 101" section for tips, a "Lifestyle" section for entertaining ideas, as well as a "Goods" section where consumers can purchase tools of the trade, including Mason jars, strainers and mud- dlers. So no matter where your journeys may lead, concrete jungle to tropical rainforest, Everclear is inspiring a new avenue of taste and helping you make it your own—just don't forget the smart- phone. Everclear is a registered trademark of Luxco, Inc. october 2014 / the tasting panel / 71