Issue link: https://digital.copcomm.com/i/391612
2 3 SURVIVAL TIPS: HOW TO SPARK A FIRE WITH TITO'S HANDMADE VODKA These days, there's a microdistillery for every kind of hooch, in every corner of this great big country. But in Austin, Texas in 1996, there was just one man and his dream, with the goal of creating the best craft vod- ka around. That man was Tito Beveridge, and nearly 20 years after launching his quest, Tito's Handmade Vodka is still burning bright, having lit the craft spirit flame in the hearts of would-be distillers everywhere. Made from a 100% corn mash and six-times-distilled, Tito's is known for its super-smooth character and premium flavor profile, but it's equally known for its no-fuss exterior. With simple packaging that's dis- tinctly sans bells and whistles, Tito's puts the emphasis where it belongs: on the vodka. From inauspicious roots in a one-room distillery shack in Austin, Tito's and craft spirits have blazed a new path for today's innovative independent distillers—and, oh, what a good burn it's been. If anyone knows about survival, it must be the number one–selling tequila in the U.S., Jose Cuervo. Since 1795, the Cuervo family has been producing a variety of great tasting, quality products that have dominated the tequila market, developing an impres- sive mass of loyal consumers along the way—also known as a legion of multi-skilled comrades on your adven- tures. Suddenly a bottle of Jose Cuervo becomes the pivotal bartering tool to per- suade a skilled guide to navi- gate you through the Mexican jungles—but, careful: depending on travel time, you may need more than a few bottles! Ever the innovative brand, Jose Cuervo's recently launched line of sparkling Margaritas in single-serve cans has seen an incredible response from consumers while their Authentic Cuervo Margaritas have already proven to be widely successful. Jose Cuervo has a di- verse catalog of products provid- ing the perfect beverage for every unique situation. This well-es- tablished brand has a rich back- ground that people trust, and they plan on continuing to please consumers for many more years to come—and we plan on taking a note or two on how to survive the test of time! SURVIVAL TIPS: HOW TO SURVIVE THE TEST OF TIME WITH JOSE CUERVO 4 SURVIVAL TIPS: HOW TO BE A PIONEER WITH BUFFALO TRACE BOURBON If you think of buffalo and want to bust into a round of "Home on the Range," you're in good company: The once-roaming herds of buffalo, and the intrepid pioneers who survived off of them, served as the inspira- tion for one of the most big game bourbons to market today, Buffalo Trace Kentucky Straight Bourbon. Produced on the spot where buffalo and pioneers crossed the Kentucky River on their Westward migra- tion, Buffalo Trace is crafted from a blend of corn, rye and barley malt, then aged in new oak barrels before hand-selected barrels are bottled and sent, pioneer-style, all over the globe. Buffalo Trace is a fitting ambassador for not only bourbon but America's conquering spirit: The distillery where this Buffalo is born is the most awarded in the world, churning our barrel after barrel of "Made in the U.S.A." goodness. been producing a variety of great tasting, quality products that have dominated the tequila market, developing an impres sive mass of loyal consumers gate you through the Mexican jungles—but, response from consumers while their Authentic Cuervo note or two on how to survive the test of time! response from consumers while their Authentic Cuervo Margaritas have already proven to be widely successful. Jose Cuervo has a di verse catalog of products provid ing the perfect beverage for every unique situation. This well-es tablished brand has a rich back ground that people trust, and they plan on continuing to please consumers for many more years to come—and we plan on taking a note or two on how to survive the test of time! been producing a variety of great tasting, quality products that have dominated the tequila market, developing an impres- sive mass of loyal consumers gate you through the Mexican jungles—but, response from consumers while their Authentic Cuervo Margaritas have already proven to be widely successful. Jose Cuervo has a di verse catalog of products provid ing the perfect beverage for every to come—and we plan on taking a note or two on how to survive the test of time! october 2014 / the tasting panel / 67