The Tasting Panel magazine

October 2014

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Page 107 of 132

october 2014  /  the tasting panel  /  107 DAY IN THE LIFE F or the last eight years, Kristen Schaefer, 31, has called Las Vegas her home—and that's the longest she's lived in any one place, given that her parents worked in the military and they moved practically every year during her youth. Schaefer will admit that her nomadic upbringing instilled a keen ability to adapt to just about any of life's circumstances— one of the many reasons why she is a dynamic and successful Brand Ambassador for ABSOLUT ELYX, a role she earned by diving head-first into a career in the beverage industry that spans an impressive list of achievements for someone so young. But what exactly does it mean to be a Brand Ambassador? In a nutshell, the role demands a constant output of "brand awareness" through educa- tion, trainings and events—it's not all pool parties and step-and-repeat A PRESTIGIOUS DAY IN THE LIFE OF LAS VEGAS'S ABSOLUT ELYX BRAND AMBASSADOR, KRISTEN SCHAEFER by Jonathan Cristaldi / photos by Mona Shield Payne There's No Place Like Home Kristen visits with Christopher Hopkins, Property Mixologist at Wynn Las Vegas.

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