Issue link: https://digital.copcomm.com/i/3815
F amilies and friends of the brave men and women who gave their lives on 9/11/01 paid homage in different ways; some brought notes and fl owers to the World Trade Center site, some wrote poems and published books, some started websites that vowed to never forget. Following suit, in December 2001, Brian Farrell, a retired New York police offi cer, es- tablished the Terry Farrell Firefi ghters Fund in memory of his brother, Chief Terry Far- rell, a decorated New York fi refi ghter who perished in the terrorist attacks on the World Trade Center along with 342 of his fi refi ghter brethren. The Terry Farrell Firefi ghters Fund provides educational and medical funding to families of active, retired and deceased fi re fi ghters. It also donates unused fi refi ghting equipment to stations in need. Shortly following the birth of the Fund, Brian approached his good friend Larry Romo, Vice President of the Beam Global Spirits & Wine, to ask for support. Romo worked diligently on behalf of the Fund to gain the company's support in 2006, he convinced Jim Beam to change its label for the fi rst time in 150 years. At that time, the company created a unique fi refi ghters label specifi cally for the New York market; it sold out within six weeks of hitting the shelves. Since then, the label has been redesigned annually and is currently in its fourth edition. Since the inception of the collaboration between Beam Global and the Fund, Beam has been an extraordinary proponent in securing national recognition for the charity, while giving continued fi nancial support. Beam Global has donated $200,000 since 2005 and plans to donate an additional $100,000 this year by expanding commemo- rative bottle sales to over 25 states, including 10,000 cases on sale now in California. This year, in order to raise awareness and money, Beam Global and the California Chapter of the Fund partnered to develop The Terry Farrell Firefi ghters Fund California Firehouse Cookbook, a collection of fi re- house recipes that have been passed down within fi re stations throughout the U.S.—dishes like Jim Beam and cola barbecued pork ribs by Keith Young of the New York Fire Department and stuffed pork and Beam chops by Tom Stepanof of the San Diego Fire Department. The cookbook was the brain- child of Sheri Haupt, Marketing Manager, West Coast Division, Beam Global. She explains, "We were trying to come up with creative ways to help our local heroes, to help these fi refi ghters raise money." Standing by its word to give continued support, Beam Global will donate 100% of the profi ts from the sale of the cookbook to the Fund in Recipe for a Cause Larry Romo, former VP for Beam Global Spirits & Wine, convinced the brand to change its label for the fi rst time in 150 years to support the Fund. within fi re stations throughout the U.S.—dishes like Jim Beam and cola barbecued pork ribs by Keith Young of the New York Fire Department and stuffed pork and Beam chops by Tom Stepanof of the San Diego Fire Department. The cookbook was the brain- child of Sheri Haupt, Marketing Manager, West Coast Division, story and photos by Amy K. Fellows Beam Global heats up recognition for The Terry Farrell Firefi ghters Fund California Firehouse Cookbook 48 / the tasting panel / october 2009