The Tasting Panel magazine

Oct 09

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Page 12 of 92

12 / the tasting panel / october 2009 Industry Spotlight T he third annual U.S. Drinks Conference is sched- uled to move this year from London to New York and will be expanded to two days, Oct. 13 and 14. The con- ference provides an opportunity for beverage alcohol brands to learn how to navigate the complexities of the U.S. wine, spirits and beer market. "Based on feedback we received from last year's conference we decided to extend the conference to two days to include a much wider range of subjects and speakers," says Steve Raye, Managing Partner of Brand Action Team, one of the event's organizers. "Attendees expressed interest in a broader U.S. perspective and the opportunity to get answers to questions related to their individual business issues. We are changing the format to include more panel discussions and audience Q & A, to provide both the overview information as well as respond to the specifi c and practical needs of the attending delegates." Visit for details on registration, agenda and speakers. Expanded U.S. Drinks Conference Coming to NYC The distinctive shape and size of the Pyrat Rum 750 ml. bottle fi ts perfectly into this el- egant wooden barrel, which features a sliding door that reveals the product inside. SRP $29.99. This holiday season brings the limited-edition release of Kahlúa Co≠ ee Cream liqueur, made with 100% Arabica cof- fee beans, shade-grown in the Veracruz region of Mexico, and fresh, natural cream. The result, says Andy Nash, Marketing Director for Kahlúa at Pernod Ricard USA, is an authentic quality and superior-tasting coffee experience like no other. Kahlúa Coffee Cream liqueur can be enjoyed neat, over ice or in favorite coffee drinks. Kahlúa is supporting the lim- ited release of Kahlúa Coffee Cream with a full range of ini- tiatives, including print advertising, digital activation, merchandising display pieces and POS materials. Available at retail October 1 through December 31. SRP $17.99 (750 ml.). The Dewar's Discovery Gift Set includes the newest family member, Dewar's 18, re- leased for the fi rst time in the U.S. This bottle is fl anked by Dewar's 12 and the ultra-pre- mium Dewar's Signature. The limited-edition set holds 200 ml. bottles encased in a leather pack. SRP $100. Bénédictine, the cognac liqueur created by Benedictine monks in 1510, continues to remain one of the best kept secrets of cock- tail insiders. Often used in drinks from the Vieux Carré to the Bobby Burns and even the Singapore Sling, this French liqueur has also been adopted at to- day's mixology havens, including PDT in New York, Rye in San Fran- cisco and Milk & Honey in London. This year, Bénédictine is introduc- ing the commemorative Bénédictine Holiday Tin (SRP $29.99), depicting the shadow of a monk in a cloister. Down the Aisle for O.N.D./Holiday

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