The Tasting Panel magazine

September 2014

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InspIre a legendary sales season wIth thIs 360° campaIgn SHARE THE HEINEKEN sparK yoUr holIdays tImIng: november 1, 2014 – January 4, 2015 CoNTACT youR HEINEKEN uSA REpRESENTATIvE ANd ASK foR THE gIfT of gREATER SAlES SCAlABlE MASS dISplAy polE ToppER wITH STANdEE BREAKTHRougH BRANd MEdIA SuppoRT • Across TV, digital and PR • Makes Heineken top of mind all season long CoMplETE pATH-To-puRCHASE ACTIvATIoN dRIvES SAlES • Digital shopper marketing media support • Holiday packaging, POS and displays • partnership and relevant offers • Increases traffic, conversion and basket rings pERSoNAlIzEd CoNSuMER REwARdS • Handwritten holiday letters, compliments of Heineken HolIdAy-THEMEd pACKAgINg AvAIlABlE IN: heineken lager 6-, 12-, 18-, 24-packs, heineken light 12-packs and the heineken draughtKeg tm gift pack HolIdAy- Ay- A Av Av A AI vAI v lAB THEMEd pACKA d pACKA d p gINg ABlE IN y-THEME Av Av A AI vAI v lAB SCAlABlE MASS dISplAy Ay A polE ToppER wITH STANdEE Increases traffic, conversion and basket rings ight 12- SCAlABlE MASS dISplAy Ay A polE ToppER Increases traffic, conversion and basket rings the heineken draughtKeg tm gift pack Celebrate Responsibly TM . ©2014 F. Korbel & Bros., Guerneville, Sonoma County, CA. Producers of fine California méthode champenoise champagnes for 132 years. KORBEL is a registered trademark used with permission. Brewed in Holland. Imported by HEInEKEn USA Inc., new York, nY. ©2014 HEInEKEn® Lager Beer. HEInEKEn® Light Lager Beer.

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