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www.postmagazine.com 21 POST AUGUST 2014 Benjy Brooke studied the backgrounds of crime lords and read pulp novels for inspiration. "The visuals had to leave the viewer a bit haunted and uneasy," says Merc. "The song really brings out that feeling of darkness." The video uses a darkly shaded, angular white-on-black sketch style. The team had just a month and a half to create the video once the storyboards and animatics were completed. Ataboy's team used Adobe Photoshop to bring the lyrics to life, after experimenting with hand-designed options. All drawings and animations were created in Photoshop. Compositing was performed in After Ef- fects. Autodesk Maya was used for some previs shots and editing was done in Adobe Premiere. Adam Van Dine served as compositor and Jeremy Baumann edited the project. MOO CREATIVE PROVIDES FULL SERVICE FOR COLBIE CAILLAT Nashville's Moo Creative (http://moo- creativemedia.com) handled everything, from casting to post production, for a new music video for artist Colbie Caillat. The Try video features of range of wom- an, each shot against a white back- ground, singing the lyrics from the song, which focuses on how women alter their image with makeup, hair extensions, etc., to appear more beautiful. Roman White directed the video, which was shot using a Red camera. Moo Creative fi lmed the women without their makeup, which was gradually added. The sequences were then presented in reverse to appear as if the women were deconstructing their individual looks. Ryan Kendrick cut the video in Adobe Premiere. Rhet Bear served as DP. Direc- tor White applied VFX, creating them in After Eff ects. AGGRESSIVE PARTNERS WITH CRIS CAB Aggressive (www.aggressive.tv), the inde- pendent, "technique agnostic" production company and design studio in Ridgewood, NJ, recently completed work on a music video for singer-songwriter, Cris Cab. MUSIC VIDEOS "NVIDIA Quadro GPUs and Adobe Creative Cloud work together seamlessly, enabling digital artists like us to work at the speed of thought." – Jeff August, Creative Director, Jump Studios Creators of a compelling ESPN ® trailer for NASCAR ® Drive. Projects. Faster. Get The Advantage. www.pny.com/quadro Get The Advantage. Get The Advantage. www.pny.com/quadro Get The Advantage. Get The Advantage. } Support for any system brand } Three-year hardware warranty } Toll-free phone and email technical support Scan code to watch trailer Moo Creative handled everything from casting to post for Colbie Caillat's Try video.