Post Magazine

August 2014

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Page 3 of 51 2 POST AUGUST 2014 SEE US ON EDITORIAL MARC LOFTUS Senior Editor/Director of Web Content (516) 376-1087 LINDA ROMANELLO Managing Editor (516) 931-0730 CHRISTINE BUNISH Film& Video IAIN BLAIR Film JENNIFER WALDEN Audio BARRY GOCH West Coast Blogger/Reporter MICHELLE VILLAS Art Director ADVERTISING MARI KOHN Director of Sales (818) 291-1153 cell (818) 472-1491 GARY RHODES Eastern & Intl Sales Manager (631) 274-9530 cell (516)410-8638 LISA BLACK Corporate Sales Executive, Events, Custom and Integrated Print/ Publishing Services (818) 660-5828 SUBSCRIPTIONS (818) 291-1158 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 DALE ESCEN Account Manager 818-291-1122 REPRINTS Reprints (781) 255-0625 (818) 291-1153 LA SALES OFFICE: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO POSTING MUSIC VIDEOS CHANGE IS GOOD his month, we take a special look at studios that are working on music videos — a feature that I always enjoy. If you're old enough to remember the days when MTV actually played music videos, you probably remember some really cool pieces that may have entertained you and even introduced you to artists you wouldn't have normally come across. In the '80s, artists like Duran Duran, Madonna, Twisted Sister, and of course Michael Jackson, were tops in the genre, using the music video format to tell short stories as well as shape their image. I re- member staying up 'til midnight many Sat- urday nights to watch Headbanger's Ball, just to catch a glimpse of my favorite met- al band. It's where I was introduced to one of my all-time favorites — King Diamond — a theatrical metal band from Denmark. Prior to that, the only way to learn about these more obscure artists was through the pages of print publications like Circus and Metal Edge. Today, post houses will argue that there is no money to be made in the music video business. Budgets for videos are small (some says non-existent) and the work can be tedious. That said, there is still a huge demand for content, particularly with the global reach of the Internet, so some studios will take on a music video project because of its creative opportunities. And a high-profile artist on their show reel never hurt either. Turn to page 19 for this month's feature, and also visit, where we are showcasing all of the music videos mentioned — including those from Be- yonce, Bruce Springsteen, Maroon 5 and Barenaked Ladies — as well as "bonus" content not included in our print edition. Ntropic's lead colorist Marshall Plante, who's worked with Katy Perry, The Foo Fighters, Justin Timberlake and Rihanna, says he loves "collaborating with different directors and DPs, and working in different music genres. The variety keeps things fresh and helps me to grow as an artist." You can view a selection of his work on our Website, and you might even get turned on to some new music too! t's our job at Post Magazine to keep abreast of the latest and emerging trends, technologies and tools used by post professionals — our readers — in an industry that's ever evolving. Studios and their creatives know well enough that to stay ahead in a competitive market, to con- tinue to grow and attract new business, it's not only essential to remain relevant, but it's also important to know what's com- ing around the bend. To this end, a good degree of flexibility and a willingness to embrace change can go a long way. In the markets we serve, change is good. In this month's Director's Chair (page 16), Iain Blair speaks with Tate Taylor about the new James Brown biopic Get On Up. "What I saw in [Brown], what really drove him in ways both good and bad, was his desire to never go backwards," says Taylor. "He never wanted to become irrelevant, so he just kept moving forward." And moving forward is one thing our industry seems to do quite well. For in- stance, key industry trade shows such as Siggraph this month in Vancouver and IBC next month in Amsterdam will both prove to offer full plates of new products to feast on. Post will be covering both shows, and will be reporting back on what's new, with articles both in print and online. There also never seems to be a shortage of studio activity either. In the past few weeks alone, we heard about a number of new studio openings, including col- or-only specialist house Apache Digital in Santa Monica, with colorists Steve Rodri- guez, Shane Reed, and veteran executive producer LaRue Anderson, leading the charge. State Design, a boutique design and animation studio, has also just recent- ly opened its doors in Santa Monica, with founders Marcel Ziul and Joe Nash. Origin Digital Studios, too, has expanded with a new facility in Burbank and a new team of veteran visual effects artists, producers, supervisors, and company president Mark Miller. All of this bodes well for our industry. Looking inward, Post has also gone through some exciting changes that some of you may have already noticed — a fresh and innovative new look. With a new design team on board, we've made tweaks and upgrades to enhance the reader experience and offer a cleaner and more contemporary style. We love it and hope you do, too. So, read on, and let us know what you think. Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsi- bility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact cus- tomer service at 818-291-1158, or send an email to For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, 620 W. Elk Ave., Glen- dale, CA 91204. Please send customer service inquiries to 620 W. Elk Ave., Glendale, CA 91204 BY MARC LOFTUS SENIOR EDITOR/ DIRECTOR OF WEB CONTENT MLOFTUS@POSTMAGAZINE.COM BY LINDA ROMANELLO MANAGING EDITOR LROMANELLO@ POSTMAGAZINE.COM POST SCRIPT T I EDITOR'S NOTE

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