Post Magazine

August 2014

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Page 29 of 51 28 POST MONTH 2014 any ads, from television commercials to online and theatrical experiences, are all about the voiceover or on-camera dialogue. But, occasionally, we mixers and sound designers get to focus on the more creative aspects of a spot, like slow-motion water sounds, or the ever-enter- taining zombie articulation. Music plays a key role as well, whether it's original music composed for the spot, or an artist-customized track that helps to better convey the ad's emotion. The following Creating Compelling Sound for the Advertising Community AUDIO WITH A M E S S A G E BY JENNIFER WALDEN M Another Country combined sync sounds, effects and Foley for the zombie-themed Sears Die Hard Web spot, The Getaway

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