Post Magazine

June 2014

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2 Post • June 2014 editor's note By MARC LOFTUS SENIOR EDITOR/ DIRECTOR OF WEB CONTENT SEE US ON E D I T O R I A L MARC LOFTUS Senior Editor/Director of Web Content (516) 376-1087 LINDA ROMANELLO Managing Editor (516) 931-0730 CHRISTINE BUNISH Film& Video IAIN BLAIR Film JENNIFER WALDEN Audio BARRY GOCH West Coast Blogger/Reporter MICHAEL VIGGIANO Art Director A D V E R T I S I N G MARI KOHN Director of Sales (818) 291-1153 cell: (818) 472-1491 GARY RHODES Eastern & Intl Sales Manager (631) 274-9530 cell (516)410-8638 LISA BLACK Corporate Sales Executive, Events, Custom and Integrated Print/Publishing Services (818) 660-5828 SUBSCRIPTIONS (818) 291-1158 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 DALE ESCEN Account Manager 818-291-1122 REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES OFFICE: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO Summer's Coming Storage comes into its own I t's beginning to feel a lot like summer, and I'm not referring to the temperature. I'm talking summer movies! The past few weeks have been pretty exciting. I had a chance to see an advanced screening of Warner Bros.'s eagerly-anticipated Godzilla at a cinema in Times Square, which went on to have a very successful opening weekend at the box office. The Dolby Atmos soundtrack made sure you felt every ear th-rattling footstep, and the visual effects reinforced the sheer size of the mega monster and the destruction he leaves behind. I later connected with MPC VFX supervisor Guillaume Rocheron, who detailed the studio's work creating the lead character and the two MUTOs that share Godzil- la's quest for nuclear energy. Check out our "Bits & Pieces" section on page 4 for details on the chal- lenges MPC faced in creating 350 shots for the film. Just prior to its release, I had a chance to talk with Digital Domain VFX supervisor Kelly Por t, who provided insight into the studio's work on the new Disney film, Maleficent. Angelina Jolie (pic- tured on our cover) stars as the mistress of all evil, and Digital Domain was responsible for creating the wings that allowed her to fly, as well as the three pixies that protect Sleeping Beauty, who's played by Elle Fanning. Check out our "Visual Effects" column on page 10, where Por t details the challenges of creating animated characters that transition to and from their live action counterpar ts. And back in Times Square, I caught up with LA- based sound designer Frank Serafine, who was in town to help oversee the installation of the Marvel Avengers S.T.A.T.I.O.N. Exhibition at Discovery Times Square on 44th Street. The multi-room, superhero-themed attraction incorporates movie props, along with video and sound components that allow visitors to get up close to Iron Man, Captain America, The Hulk and other Marvel greats. Serafine designed original elements for the attrac- tion, as well as tracked down assets that were used in the feature films. You can read more about it on our Website this month. Enjoy! F or years, it seems storage has played the role of kid sister to some of its glitzier older siblings, like flashy new cameras or pow- erful VFX software with the ability to boost the creative process. However, the storage industry has continuously and noticeably been making strides and has come into its own, as its importance and benefits have become increasingly clear to studio pros. You simply can't ignore how essential storage is to any post facility and its workflow. "The mechanical backbone of artists, engi- neers, and exhibitors is not necessarily the camera, the software, or even the computer, but rather the common container in which our work is stored," says Michael Cioni, CEO of post house Light Iron. "Let's face it, post production is show busi- ness and the showy applications will always take center stage, but the storage infrastruc- ture will make or break your business," adds Jason Danielson, media and entertainment solutions, product and solution marketing, NetApp. According to Danielson, his company ran a detailed analysis of how a new storage system provided one of its customers with a 61 percent return-on-investment over a three- year period. "The storage is saving the facility over $1.2 million dollars in that period of time and the payback period was 21 months," he says. "Find a new feature in the latest version of a camera, a color grading system, or a non- linear editor that is going to make that much difference to your bottom line." Today, there are more choices than ever when it comes to storage solutions. For instance, on page 12 in our "Primetime" col- umn, you can read about how the team at NBC's The Voice relies on Avid's ISIS to manage an exponentially growing number of assets. Or, find a range of options on page 40 in our "Storage Update," including releases from G-Technology, Scale Logic, and Rohde & Schwarz. If you're looking for face time with storage pros, check out the 2014 Creative Storage Conference on June 24 in Culver City, CA. "With the increase in video resolution, frame rate and number of cameras used in content creation; digital storage capacity and perfor- mance requirements for modern workflows is exploding," says Tom Coughlin, president of Coughlin Associates and organizer of the 8th annual Creative Storage Conference. Coughlin says that networked storage, especially the cloud, is becoming "an indispensible tool for collaborative video projects" and lends itself to this year's conference theme. By LINDA ROMANELLO MANAGING EDITOR P O S T S C R I P T Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. 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