Issue link: https://digital.copcomm.com/i/33511
® Consumers’ Needs Developed to meet the increasing demand for 100% agave tequila Sauza® brand awareness is 50% above category average* Attractively priced vs. other 100% agave offerings Generates increased ring due to price premium over leading mixto offerings *IPSOS Brand Tracker, October 2010 **Nielsen volume 1/8/11 Sauza® Blue Meets Increased Retail Sales From a brand which significantly outperformed the tequila category over the past year, showing consistent double-digit growth** Sauza® Blue Equals FOR A SMOOTHER, FRESHER TASTE Sauza® Tequila, 40% Alc./Vol.©2011 Sauza Tequila Import Company, Deerfield, IL.