Issue link: https://digital.copcomm.com/i/335006
42 CINEMONTAGE / JUL-AUG 14 De-Verb, which is great for making things 'ring out.' For example, if one actor talks on top of another and I have to cut the sound, it would sound clipped. So I'll use De-Verb to have that last word have a more natural ending. De- Verb is also great for designing sound transitions; when I cut away to the next scene, I'll use De-Verb to have the explosion or music ring out into that scene." How important is it to editors that Avid makes it easier to round-trip between Media Composer and third party plug-ins? Weinstein reports that Harold Parker, the first assistant on the upcoming 3D Poltergeist, has been working in Adobe After Effects and bringing it into the Avid. "But, for me, it's very nice to be able to stay within Avid," he says. "Moving back and forth between After Effects and Avid isn't quick and it's destructive instead of non- destructive. It would be cool to double-click within Avid and go into After Effects and update live. But maybe not enough people are using it that way for Avid to put resources into programming." Some editors would like to see certain aspects of Animatte upgraded, such as moving it to the key-frame architecture found in Media Composer and combining it with 3D Warp. Avid's Feury says that, although there are no near-future plans to improve round-tripping, in general, "If there's something not a part of our core competency, we want our users to be able to easily migrate to something else. "There's a sea change within Avid not only in opening our architecture but in creating a standardized protocol among all the users," he adds. "It's a matter of helping to share metadata, and helping monetize the content we create by making hooks between different products." With the general trend of democratization in media, no doubt it will become easier for editors to move between nonlinear systems and third- party plug-ins. But that doesn't mean editors will ever be required to supply finished effects. Although, only time will tell. f Avid's Animatte. CineMontage_Jul-Aug_14-4.indd 42 6/18/14 5:53 PM