Issue link: https://digital.copcomm.com/i/312687
www.postmagazine.com Post • May 2014 9 C M Y CM MY CY CMY K pdf-no-bleed-has-crop-and-trim-fmc-20th-annivesary-one-third-based-on-v5-fixed-again.pdf 1 2/19/2014 2:40:54 PM W AYNE, NJ — JVC Professional Products Company (www.pro.jvc.com) offered attendees at last month's 2014 NAB Show in Las Vegas, several technology demonstrations that highlighted four upcoming cameras that are under development — including the GY-LSX1 and the GY-LSX2. The announce- ments reflect the company's continued expansion into 4K. JVC introduced the GY-HMQ10 handheld 4K camcorder in 2012 and now, these two 4K prototypes signal the company's entry into the digital cinematogra- phy market. The GY-LSX1 is a 4K shoulder-mount camera equipped with a Super 35mm sensor and PL lens mount. The GY-LSX1 delivers full 4K imagery at up to 60p, as well as HD imagery at up to 240p for super slo-mo application. Also on display was the GY-LSX2, a handheld unit that uses Micro Four Thirds (MFT) lenses originally developed for DSLRs to deliver cinema-quality images in a compact camcorder. Both cameras feature a new 13.6MP 4K CMOS image sensor developed by JVC's sister company, AltaSens. "We couldn't have a bigger buzz word in the industry right now than 4K and it's certainly JVC's position that there is a market for it," notes Dave Walton, assistant VP of marketing and communications, JVC. "We had four technology demonstrations showing 4K at our booth at this year's NAB. We've been ship- ping the GY-HMQ10, which is a 4K camcorder, for two years now, so we're not new to 4K. That camera has an 8.3MP chip in it; it delivers very high-quality footage. This year, we introduced another handheld at NAB, the GY-LSX2, which has interchangeable lenses and it is actually a larger imager than our Q10 — our Q10 had a half-inch imager, but the LSX2 has a super 35 millimeter imager, which gives users a wider choice of lenses that they can use. The GY-LSX1, which is more of a shoulder type camera with a PL mount, will accept any of the other cine PL lens mounts and is also using a 35 millimeter sensor." At this time, JVC has not yet announced a shipping date for either model, and as Walton explains, the company is currently taking into account feedback from show attendees who viewed the demonstrations. "We got a lot of good feed- back on those products at the show," he recalls. "We do really listen to our customers and sometimes what they want might seem minor, but if they are really important to the customers they could take sometimes months to add or take off of a camera. So, we want to be sure we get them just right." As for the company's 4K plans, "We're taking a realistic approach," Walton adds. "We're looking at it, we're looking at the day-to-day needs of broadcasters and producers, and we're going to build the stuff that they want and need." JVC's Dave Walton addresses the media at last month's NAB show in Las Vegas. Sony's monitor line up reflects 'green' effort P ARK RIDGE, NJ — Back in the early 2000s, Sony embarked on a green initiative that included the discontinuation of its CRT monitors, which were considered lead-heavy and dangerous to dispose of in landfills. Gary Mandle, who serves as senior product manager for professional monitors at the com- pany, says Sony then began re-qualify- ing its component vendors, who had to go back to their drawing boards and come up with compatible sub assem- blies that met the green standard. "We had an inspection program," says Mandle of the process. "I think [Sony Japan] saw the writing on the wall, in Japan, as far as how it affects the environment and projected their plan to rest the of world." Today, the company offers a range of OLED- and LCD-based pro monitors that are high in performance, and more environmentally friendly. OLED, says Mandle, is by far more energy efficient than LCD. "They are self emitting, so a panel makes light, whereas an LCD needs a backlight." The newer LCD models use LEDs, which help to save on energy. Sony's top of the line BVM series of master reference monitors are OLED based, as are the company's mid-level PVM series. The LMD line is similar to the PVM series, but uses LCD technology. Client demand also drives development: OB trucks need lighter-weight units, and on-set users appreciate better battery performance. For more details on manufacturers and studios that have implemented eco-friendly initiatives, turn to our "Green Practices" feature on page 36. By Marc Loftus JVC shares plans for 4K offerings