Black Meetings and Tourism

March/April 2011

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PUBLISHER’S MESSAGE market. In the words of Matt Thomas, BM&T’s M.I.C.E. editor, “Since we are a part of this community, we understand what motivates these consumers, why their buying differs from the mainstream and how to reach them in a sig- nificant and appropriate way.” BM&T’s partnership with Mandala Research further strengthens the magazine’s marketing and advertising value, and has posi- tioned the publication with a substantial glob- al reach, meshed with a local scope. The important information provided through Mandala’s painstakingly thorough research protocol, coupled with Black Meetings & Tourism’s solid credibility and 18-year track record within the industry, will prove to be great assets to anyone attempting to grow their share of this more than $45 billon market. The timing of this partnership could not be B lack Meetings and Tourism is pleased to announce that it has partneredwithMandalaResearch to provide the most comprehensive overview of theAfrican-American travel- er available to date. In my opinion, the days of assuming that your market is seg- mented only by age, gender, income edu- cation or geography are gone forever. We contend that corporateAmerica needs to know local customs, cultural sensitivities and ethnic traditions to communicate effectively to the African-American mar- ket. If business wants to influence buying behavior, establish their brand identity or conduct successful community outreach in this market, they need to know how cul- tural background shapes these consumer’s interpretations of what they believe, how they behave and where they travel. BM&T is inarguably the travel industry’s leading publication for news targeting the African-American meet- ing, convention and leisure traveler, and we consider ourselves the link to this exciting, lucrative and growing Black Meetings & Tourism is published bi-monthly by SunGlo Enterprises, 20840 Chase St., Winnetka, CA 91306-1207 •Telephone: (818)709-0646/Fax: (818) 709-4753 Copyright 2011 by SunGlo Enterprises. All rights reserved. Single Copies, $6.00 Subscriptions $45.00. Postage Paid at Pasadena, CA. •Postmaster send address changes to Black Meetings & Tourism, 20840 Chase St., Winnetka, CA 91306-1207. 4 Black Meetings & Tourism March/April 2011: www.blackmeetingsandtourism.com more appropriate, as BM&T’s online presence continues to expand, providing marketers and destination reps proliferating avenues to con- nect with this burgeoning niche. Our well- received E-newsletter is about to go bi-week- ly, and if all progresses as planned, will be a weekly by year’s end. This is in addition to the digital version of Black Meetings & Tourism, which is available at blackmeetingsand-tourism.com, with archiv- ed back issues posted for your perusal. New departments are also being added to the BM&T website, in both the business and leisure travel tracks, as the need arises. Most recently, “Tools of the Trade” was posted, offer- ing information about valuable cutting edge technology for meeting and event planners. As always, we welcome your ideas and sug- gestions on how we can improve the services and products we offer, in our ongoing effort to assist you to reach the specific goals and objec- tives of your organization, company or facility. Solomon J. Herbert Publisher/Editor-In-Chief E-Mail: BMandTMag@aol.com

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