22.9M Number of free, energy-
effi cient light bulbs distributed by the
Mexican government
1.4M Number of Bangladeshi homes
currently using solar energy
90 Percent of Americans who believe
businesses should care about their
environmental impact
16 Percentage of power around the
world derived from hydropower, a
renewable source
46 Percent of consumers who say they
would support more eco-friendly retailers
73 Percent of CEOs who believe
sustainability can be profi table
0 Average number of individuals aware
of their own self-deception on a daily
basis, e.g. they convince themselves
that they didn't cheat on a test when
they clearly did, or believe that they've
done all they can to help when they have
actually done very little.
Sources: University of Vermont, "Triple
Bottom Line Infographic;" World Bank
Group; and Zoë Chance, Michael I.
Norton, Francesca Gino and Dan Ariely,
"Temporal View of the Costs and Benefi ts
of Self-deception"
W H AT C O U N T S :
T R U E O R FA L S E
april/may 2014 9
FINAL-WLT-APRIL-MAY.indd 9 3/30/14 7:58 PM
