The Tasting Panel magazine

March 2014

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Page 10 of 128

10 / the tasting panel / march 2014 INDUSTRY SPOTLIGHT New Whisky Potion S idney Frank Importing Company, Inc., and Spirits by Maison des Futailles L.P. of Montreal, Canada have jointly announce that Sidney Frank Importing is now the exclusive importer and distributor of Sortilège in the U.S. Sortilège, meaning "magic spell,'' is a unique blend of Canadian rye whisky and pure maple syrup. The maple syrup in Sortilège is classified as Canada #1 – Extra Clear, the highest grade authentic product containing no colorings or additives. Bottled at 60-proof, Sortilège is available in a 375 ml. size with a suggested retail price of $19.99. Syncing Up for Cinco! T his year's Dos Equis "Dos de Mayo" retail and on-premise program includes special limited-edition pack- aging, Cinco-themed cross-merchandising offers at retail, and a proprietary Dos de Mayo photo app for on-premise gatherings. At retail, attention-grabbing limited-edition bottle labels and packaging that feature Cinco- themed artwork will stand out on shelf and on display to encourage impulse purchase. Exclusive partnerships between Dos Equis and a variety of Cinco de Mayo party-essen- tial brands include Avocados from Mexico, RiceSelects, La Tortilla Factory, Cholulu Hot Sauce and 1800 Tequila. Bright Stars S outhern Wine & Spirits executives were recently inducted into Jordan Winery's Ruby Jacket Society for excellence in sales leadership and brand stewardship during the 2013 year. Front row, from left to right: Chris Avery, National Sales Director of Jordan Winery; Janice Chen of SWS South Florida; Adam Book, American Wines & Spirits Northern California; John Jordan, CEO of Jordan Winery; Brad Butcher, Central Regional Sales Director of Jordan Winery; and Jon Newlon, Vice President of American Wines & Spirits; middle row: Emmanuel Padilla, Southeast Regional Sales Director of Jordan Winery; Shawn Southern, SWS South Florida; Cindy Leonard, SWS Arizona, Nick Literski, Western Regional Sales Director of Jordan Winery; and John McFadden, SWS Florida; back row: Rich Paulsen, SWS Arizona; Anthony Capparelli, SWS South Florida; David Gainza, American Wines & Spirits Northern California; Kim Beto, American Wines & Spirits Northern California, and Steve Slater, Executive Vice President of SWS. Photo taken on January 21, 2014 in the Jordan Winery oak tank room. H EINEKEN USA announced the appointment of Nuno Teles as the company's new Chief Marketing Officer. Teles will report to Chief Executive Officer Dolf van den Brink. Teles joins from HEINEKEN Brazil, where he served as CMO and successfully grew the Heineken brand by 500% over his four-year tenure. As a result of these achievements, he was recently named the 2012 Best Marketing Professional by LIDE (a group of the top 100 compa- nies in Brazil). New CMO at HEINEKEN USA Nuno Teles.

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