Issue link: https://digital.copcomm.com/i/259450
C G W Ja n u a r y / Fe b ru a r y 2 014 ■ 39 ers to closely match together the images from the separate cameras to create a seamless image. "Our 360-degree team (TX360) worked very closely with the DP (Luke Scott) and the postproduction company (Glassworks) to create the 360-de- gree world," notes Tool Producer Nick Papworth. The Ladybug5 spherical imaging system from Point Grey boasts an impressive 30-megapixel resolution using six 2048 x 2448 CCDs, covering 90 percent of a full sphere. The system also offers a 5 gb/sec USB 3.0 interface. Actually filming in 360 degrees provided its own set of challenges, as Papworth points out. "Technically, it was a very demanding live-action shoot. In a world where we are giving the user the opportunity to look in any direction at any time, everything has to be managed and timed to perfection so as not to shatter this illusion," he says. "Basic things became challenging, like making sure that our camera team and sound departments could monitor what was going on in the car and making sure that Jason could pass on notes to the actor, all while we were driving around in a convoy through the busy streets of Madrid during the height of summer. It was an interesting and exciting challenge, and one that we all learned a great deal from." Moreover, because the shoot was taking place on location (driving on the crowded streets of Madrid), playback of perfor- mances and trying to set up additional takes "was an intermit- tent luxury we didn't always have," says Neil. During production of the film and the application itself, a strong line of communication was essential for the teams, which were working on opposite sides of the planet. With the film crew shooting in Madrid and the app programming occurring at the office of Tool in North America, the groups had to maintain a 24-hour workflow and constant interaction to ensure what was being shot by the live-action team was going to fit the requirements of the app developers. The reason for selecting an interactive app to promote a new car came down to the simple fact that the number of ■ "BECOME ELECTRIC" is an interactive driving film that puts users behind the wheel of the new BMW i3 electric car. ANIMATION & VISUAL EFFECTS Vancouver Film School