Issue link: https://digital.copcomm.com/i/246736
postings Holiday Spirit N Magic Truck N EW YORK — The New York office of Minneapolis, MN's HiFi Project (www.hifiproject.com) recently collaborated closely with The Acme Idea Company on a new, holiday commercial for Duracell. The Magic Truck features an antique pick-up truck driving slowly through a snowy town. As it passes different store displays, the toys in the windows come to life. The imagery reinforces how Duracell has teamed up with Hasbro to power toys donates to Toys for Tots this holiday season. HiFi, along with creative director Scott Kulok and art director Eric Weigeshoff of Acme Idea and director Marcus Nispel of Tool, created the campaign. HiFi Project provided the original score for the :30 spot, subtly implementing Duracell's three-tone chime while maintaining the magic of the holiday season. According to HiFi Project partner/EP Jack Bradley, lead composer Garth Neustadter articulated the vision that the Acme team and Nispel wanted, using live orchestral warmth, but with a contemporary twist. Laura Milstein of Union cut the spot and Company 3 handled VFX. Joe O'Connell at Blast Audio handled the mix. World's Fair C HICAGO — Filmworkers (www.filmworkers.com) helped agency DDB, here, recapture the thrills experienced by visitors to Chicago's 1893 World's Fair in a new ad campaign for The Field Museum. The campaign promotes the Museum's current exhibit, which marks the 120th anniversary of the Fair. It features artifacts from the landmark event. In Ferris Wheel, a boy is shown on the Fair's famous ride, looking out across the exposition grounds. "See what he saw!" states the voiceover, "The wonders of the 1893 World's Fair." In the Electricity Sweeps spot, a woman gazes at a large dynamo, her hair stands on end as an electrical arc buzzes. Filmworkers's Rob Churchill directed the spots, which made use of costumed actors. The backgrounds were constructed from historical stills and CG elements. Churchill used a series of archival photos to create the expo grounds. Virtual camera movement created the illusion that the boy is rising in the air. CG flags were added to the background. The Musketeers L ONDON — Hackenbacker (www.hackenbacker.com) has completed full audio post production for The Musketeers, a new 10-part series for BBC One. The series is a contemporary take on Alexandre Dumas' classic tale of "The Three Musketeers" and was created and written by Adrian Hodges. The Musketeers stars Luke Pasqualino as D'Artagnan, a skilled fighter from rural Gascony who is on a mission to right the wrong of his father's death. When he reaches the lawless streets of 17th century Paris, he meets Athos, Aramis and Porthos, the Three Musketeers, played by Tom Burke, Santiago Cabrera and Howard Charles. Hackenbacker's founder Nigel Heath served as re-recording mixer for the series, which is presented in 10 one-hour episodes. The program features a score created by Murray Gold at Air Studios. 38 Post • January 2014 www.postmagazine.com EW YORK — Grand Large Inc. (www.grandlarge.tv) recently produced two warm holiday spots for Kohl's via agency Peterson Milla Hooks. In Special Delivery, a young girl gets into the Christmas spirit by delivering gifts to friends and neighbors using a slingshot from the second story of her Victorian home. She is surprised herself when the young boy next door sends her a gift using a remote controlled helicopter. In Surprise, a young couple quickly decorates an apartment in a Brooklyn brownstone. When finished, they sit and wait for their elderly neighbor to return home, catching her reaction to the beautiful lights and trimmings. In order to ensure an authentic feel, both spots were shot in a historically preserved neighborhood at the Heritage Square Museum in Los Angeles. Gaysorn Thavat directed the :30 commercials and Pixel Farm handled visual effects, which included adding snow to several scenes. For Special Delivery, the fireplace scene, with a present falling down the chimney, was added in post. Backgrounds and landscapes were also replaced. And the final RC helicopter shot was captured against a greenscreen. Its spinning rotors were created in CG and added in post as well. Brett Astor at Channel Z handled editorial for the project. Kurt Angell served as VFX supervisor and Tom Jacobsen was producer for Pixel Farm. Grand Large credits included EP Steve Horton, producer Rachel Curl and DP Tobias Schliessler.