Post Magazine

January 2014

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Dell powers Academy of Art University  SAN FRANCISCO — The Academy of Art University (www.academyart.edu) is relying on Dell (www.dell.com) technology to prepare students for careers in innovation. Dell PowerEdge servers, Precision workstations, OptiPlex desktops, and XPS and Latitude laptops are used by students, faculty and administrative staff at the University, which offers curriculum across more than 20 academic and professional disciplines. The Academy of Art University currently uses dozens of Dell PowerEdge R910 and PowerEdge R820 servers to power its on-site and online campuses, and more than 1,200 Precision T7600, T7500 and T3500 tower workstations across its Architecture, Animation, Fashion, Interior Architecture, Industrial Design, Game Design, and Landscape Architecture programs. Dolby's Atmos makes inroads in Malaysia KUALA LUMPUR — Multiplex cinema operator Golden Screen Cinemas (GSC) is the first to install the Dolby Atmos sound platform in Malaysia. Atmos improves the sound experience by giving filmmakers the creative freedom to easily place or move sounds anywhere in the theatre. The White Storm, directed by Hong Kong's Benny Chan, and starring Hong Kong actors Louis Koo and Ching Wan Lau, was the first Dolby Atmos film to be showcased at GSC 1 Utama Hall 3 in mid December. "We are honored to be collaborating with Malaysia›s leading exhibitor, Golden Screen Cinemas, on this inaugural launch to bring the impressive Dolby Atmos audio experience to moviegoers in Malaysia," notes Leong Yan Yoong, regional director, South East Asia, Dolby Laboratories. "Golden Screen Cinema audiences will feel as if they are in the passenger seat during the high-impact chase scenes while experiencing The White Storm in Dolby Atmos." The Atmos format is seeing steady adoption by major studios, filmmakers, and exhibitors around the world. In December, both Warner Bros.' The Hobbit: The Desolation of Smaug and Twentieth Century Fox's The Secret Life of Walter Mitty were released in the format. "The professional art and design world is witnessing a revolution in technology, and this is an incredible opportunity for students to launch their careers and be part of the contemporary workforce," notes Dr. Elisa Stephens, president of the Academy of Art University. "Our ability to provide a unique educational experience to these aspiring artists and designers hinges on our integration in the classroom of the best technology." The workstations are being used in both studio and lab settings. Stereo D goes big with Quantel Pablo Rio BURBANK, CA — Stereo D (www.stereodllc.com) is using Quantel gear as the backbone of its 2D to 3D conversion business. The studio converted 13 big-budget features in recent months, and recently added three Pablo Rio color correction and finishing systems in order to complete 3D conversion and post production for the sci-fi action movie, Pacific Rim, which was directed by Guillermo Del Toro. Stereo D was formed in 2009, and in 2011, was acquired by Deluxe Entertainment Services Inc. It continues to provide end-to-end 3D production services for feature films, television productions and commercials. The company is home to 1,000 employees, who are split between its 70,000 square foot headquarters in Burbank; its newly opened studio in London; and a facility in Pune, India Stereo D first purchased Quantel systems in 2010, choosing an iQ online finishing and DI system for post on Gulliver's Travels and The Green Hornet. It later added multiple Pablo 4K systems to its workflow. "Quantel [was] the only company able to provide us with systems that could play 2K and 3D reliably and in-sync; we were able to do things that our competition couldn't," explains executive vice president and chief creative officer, Aaron Parry. "No one could do conforming, editorial, color correction and deliverables all in one box." 34 Post • January 2014 www.postmagazine.com

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