Post Magazine

December 2013

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First Cut Pro's software is designed to streamline the post process and improve collaboration. OPPORTUNITIES: "By adopting and leveraging technology, editors can interface with global clients, trim waste, be more efficient and more collaborative — all the while working from home." THREATS: "The existing edit bay model is threatened by increasingly inexpensive editing hardware and software, and technology like Adobe's Creative Cloud, which can be used anywhere. As bandwidth becomes more accessible and editors can interface with larger files, the conventional edit bay becomes increasingly unnecessary.You won't need hard wires to transfer large files anymore." OUTLOOK FOR 2014: "There will be more movement toward subscription services, not just in video software, but for all kinds of solutions. With budgets continuing to shrink, the use of more outsourced and efficient labor will continue. Firms will look around the world for that talent as communication barriers get knocked down. And clients will be moving editing in-house because the increasingly-lower barriers to editing software, hardware and talent makes it so easy." Get the blazing-fast performance and superior interactivity you need in all your most challenging projects. Nothing accelerates results throughout Adobe® Creative Cloud™ and Creative Suite like NVIDIA® Quadro® GPUs. Adobe offers full support for leading-edge professional NVIDIA graphics solutions, so creative artists and video editors always get the best possible performance, when and where it's needed. CREATE WITHOUT BOUNDARIES NVIDIA® GPUs POWER ADOBE CREATIVE TOOLS Get The Advantage. To learn more and find an authorized reseller near you go to: www.pny.com/adobe © 2013 NVIDIA Corporation. NVIDIA, the NVIDIA logo, Quadro are trademarks or registered trademarks of NVIDIA Corporation in the United States and other countries. The PNY logo is a registered trademark of PNY Technologies, Inc. Other company and product names may be trademarks of the respective companies with which they are associated. Copyright © 2013 PNY Technologies, Inc. All rights reserved. www.postmagazine.com } Support for any system brand } Three-year hardware warranty } Toll-free phone and email technical support Post • December 2013 31

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