Post Magazine

December 2013

Issue link:

Contents of this Issue


Page 29 of 51

EDITING OUTLOOK By C h r istin e B un i sh 28 SWOT: Editing Tight budgets challenge storytellers, but new delivery options inspire optimism. Editing houses and editing software developers display a positive outlook on the business today and in the year ahead, forecasting growth and a new roster of clients. Editors are increasingly valued for their creativity and storytelling capabilities across platforms and cite low barriers to entry and an influx of young talent. At the same time, budgets and schedules are tighter than ever, fueling the need for more efficient workflows. But opportunities abound with increased mobile delivery, the diversity of content requiring editorial services — from art installations to experiential projects — and new business models such as working direct with clients. with a lot of different experience — art installations, digital content, features. They want to know you're working on a lot of different things." THREATS: "I think everyone in the industry agrees that compressed budgets and schedules are threats all the way through the process, from creative to finishing. When there's a race to the finish line, are you always producing the best work? Sometimes you need to take that time overnight and look at something with a fresh set of eyes and a new perspective. The biggest gift we can get from a client is time to deliver on their ideas." OUTLOOK FOR 2014: "I can't help being positive. We had a great 2013 and have been blessed to see a lot of growth and new Rana Martin Executive Producer Cut+Run New York City Cut+Run features an award-winning and diverse roster of talented editors, as well as resources for VFX, design and finishing for advertising, entertainment and art content. The company has offices in London, New York, Los Angeles, San Francisco and Austin. Recent clients include Xbox, Sprite, Snapdragon, MasterCard, Coke, Grey Poupon, Reebok and Lincoln. STRENGTHS: "Over time, editing companies have become acknowledged as the hub for the entire creative process. It's nice to be dubbed the curator of the creative process — project managers and partners in the process from concept to delivery. We have created welcoming environments with a high concentration of specialized and diversified talent, and a place to relax and focus on the task at hand." WEAKNESSES: "Quite a few things have happened since the recession. We're still feeling the effects of the economy and the introduction of cost consultancy. Cost consultancy can be a smart approach for a company or brand to take, but as a vendor, it can lock you into antiquated methods implemented prior to 2008. We need to evolve in order to thrive. Successful companies make the most of every opportunity they're given." OPPORTUNITIES: "Our biggest opportunities come from the diversity of our services, talent, backgrounds and experiences. We have grown because we need to serve our client base. It's kind of a cliché — build it and they will come. We're doing more finishing and fastturnaround projects. We're also nurturing relationships with other vendors who offer VFX, color correction, mixing and sound design. "Advertising is what keeps us going, and they're looking for editors Post • December 2013 Cut+Run's clients include Xbox, Sprite, Coke and Snapdragon (pictured). clients, so I think 2014 looks very promising. We're really working hard together as an industry to learn from each other; as we've become more productive, morale has gone up." Zoe Hockings Executive Producer Circus London & New York An award-winning commercial editing company based in Soho (London) and Chelsea (New York City), Circus has worked with famous and not-so-famous brands, agencies and directors, all of whom get the same amount of passion and commitment from founding editors Alex Hagon and Jono Griffith, plus editors Joce Hockings and Walter

Articles in this issue

Links on this page

Archives of this issue

view archives of Post Magazine - December 2013