SAG-AFTRA

Special Issue 2014

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giving back A to 20 Years of Corporate Partners Valuable Support Essential to the SAG Foundation W hen the first Awards Committee of Screen Actors Guild met, it developed certain guiding principles that have stood the test of time over the SAG Awards' 20-year history: •The SAG Awards would celebrate excellence in film and television performance. •The SAG Awards would be self-supporting, never funded by member dues. •The SAG Awards would be a source of income for our union and help enhance awareness of our mission throughout the media, the industry and the public. •The SAG Awards would provide support for and awareness of the important work of the Screen Actors Guild Foundation. The SAG Awards has continued to flourish over the years, and has become an integral part of entertainment industry media coverage, particularly during awards season. The awards' solid viewership on TNT, TBS and in more than 100 international territories has made SAG, and now SAG-AFTRA, household names. Early in its history, the SAG Awards began to develop partnerships with corporate 39 SAG-AFTRA | Special Issue 2014 | SAGAFTRA.org sponsors that recognized the contributions of time, talent and financial support actors give to charitable causes. In addition, these sponsors understand the important contributions to the acting community and the public at large made by the SAG Foundation's humanitarian, educational and philanthropic programs, as well as its Actors Center. These programs help artists understand the business of their craft, provide assistance with emergency medical costs and champion children's literacy. United Airlines' designation as the official airline of the SAG Awards is longest-running of these partnerships. SAG Awards has been flying the friendly skies since the first year. For 18 years, the official post-awards gala to celebrate the charitable endeavors of SAG-AFTRA members has been hosted by People magazine and the Entertainment Industry Foundation. EIF and People have not only thrown the SAG Awards' fabulous after-party since 1997, but also make generous annual donations to support the good work of the SAG Foundation. Since 2011, world-renowned jeweler Graff

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