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December 2010 Heaven CanWait The Sky’s The Limit For Blue Angel Vodka by Deborah Parker Wong Maurice Kanbar, inventor, chemist and entrepreneur. PHOTO: DEBORAH PARKER WONG As the nation’s most popular spirit, vodka boasts 289 domestic brands (and count- ing) to its credit and, according to the Distilled Spirits Council of the United States (DISCUS), there are close to 500 brands available on the U.S. market. Consumers today are reaching for labels that offer quality at the right price point and, with the sweet spot for vodka hovering at $20 SRP, spirits innovator Maurice Kanbar found the perfect fl ight path for Blue Angel. ➤

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