Issue link: https://digital.copcomm.com/i/2068
August 2009 27 Rendering n n n n Unfortunately, no matter how great a renderer is, it has to make sense for the user. In every great wave of enthusiasm for rendering within the technical and engi- neering fields, there's been a corresponding tsunami of disappointment for the people who have put their heart and soul in these products only to find that the people they hoped would use them, don't. Rendering is a workflow issue. Who does it, and when? Come to think of it, another good question would be, Why? For the most part, rendering has remained the terri- tory of artists and placed outside the ordinary workflow of most CAD job descriptions. So the an- swer seems to be simple, everyone in the design workflow has a job to do and usu- ally not enough time to do it. For most of these people, creating pretty pictures is a luxury, not a requirement. e time for a rendering traditionally has been early, in the original design phase to visualize and sell ideas, and then again as a product is being readied for production and sale as advertising and marketing materials are be- ing prepared. However, the new wave of renderers hope to offer products that are fast enough and easy enough to change the way people work and to make rendered images and animations a tool throughout the ideation and design processes. Stakeholders: The Hardware Selling 3D modeling and animation soft- ware is a lot about love and a little less about money. e developers of visualiza- tion software, maybe especially rendering software, are all enabling creativity. On the other hand, rendering software has the po- tential to sell a lot of processors, and that's why companies like AMD, HP, Intel, and Nvidia are supporting and pushing the de- velopment of graphics software. Nvidia has been a serial investor in Luxology has expanded its presence in the CAD industry, offering modules that work with SolidWorks and MicroStation, enabling engineers and the like to create images such as this one by Wiek Luijken. High�Performance CameraTracking Use SynthEyes for animated critter insertion,»xing shaky shots, virtual set extensions, making 3D movies, architectural previews, accident reconstruction, virtual product placement, face and body capture, and more. 32-bitonly�$399 Windows-32�/Windows-64�/�OSX-32/OS�X-64 See the website for details of the latest version!