California Educator

October 2013

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n Media campaign CTA &You w N It's about you! See your achievements touted in CTA's media campaign BY MIKE MYSLINSKI T H E I N S P I R I N G , C A R I N G commitment and dedication of California's educators over the 150 years of CTA's advocacy for students and public education is highlighted in a statewide television and radio ad campaign. The back-to-school advertising campaign airing this fall includes Bay Area and Sacramento educators in radio spots and sums up the legacy of the 325,000-member CTA with the tag line that ends all the spots: "The California Teachers Association: 150 years of making a difference that lasts a lifetime." The ads continue this year's celebration of CTA's 150th anniversary and the union's dedication to student learning and the teaching profession. Airing in every major television market in the state, the 30-second "Lifetime" ad shows students as they grow up, reading a story in preschool, writing in an elementary classroom, working through the middle school years, standing together as they graduate, and moving on to college and the workforce. The success of students comes from educators and their inspiration, caring, commitment, enthusiasm, creativity, and many more traits they bring to their profession, the spot stresses. The TV ads also air in Spanish. "Educators are all about making lasting changes over generations," says CTA President Dean E. Vogel. "These new ads remind us all about that commitment as we start another inspiring new year in our classrooms." The 60-second radio spots, airing in English and Spanish on 89 stations across California, include Tracy Jimenez-Bedolla, a sixth-grade teacher at Sunnyslope Elementary School in Hollister. She says in the ad, "As a member of the California Teachers Association, founded in 1863, I know the teachers who came before me made a difference for every child at every level of California's public schools and colleges." She says it's the inspiration and "love of learning" by classroom educators that is making the difference. The Spanish radio ad features Maria Lopez de Howard, a teacher at Kennedy High School in Sacramento, offering the same messages about commitment and how a teacher's hard work to make a difference starts early in the lives of students. "Estas diferencias se ven cuando nuestros niños preescolares se sientan por primera vez a leer un cuento," she says in the ad — "We see that difference when our preschoolers first take a seat on the floor and experience reading at story time." Watch all the new TV spots, listen to the radio ads, and get learning tips for students at OCTOBER 201 3 Educator 10 Oct 2013 v2.1 int.indd 67 67 10/7/13 9:39 PM

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