Post Magazine

September 2013

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editor's note Web Entertainment N By MARC LOFTUS Senior Editor/ Director of Web Content ot all that long ago, it was thought that programming found on the Web was inferior in many ways to traditional broadcast content. But Web programming, such as series, has come a long way in just a short amount of time. Look at Netflix's Arrested Development, which is nominated for several Emmys, including "Outstanding Single Camera Picture Editing For a Comedy Series," and you'll see that the quality bar for Web series has been set quite high. Over and over again, we are hearing about Web content that is being shot and posted in HD formats and resolutions, or well beyond. The Diamond Bros. in New York City, for example, are shooting in 4K, simply because "they can," says Jason Diamond. Check out page 14 in this issue to see how they created a series of HD videos for the Canadian band Danko Jones — acquired in 4K — and later delivered a 23-minute 4K short for the band with the help of Odemax's Ultra HD download service. Eric Rodriguez and Cool Resolution in Boston are producing a brand-new Web series. Hosted by model and fashion editor Natalie King (pictured during a shoot), Chasing The Sun looks at the Boston lifestyle and features interviews with entrepreneurs, fashion designers, chefs, travel experts and health professionals. The show's Website launched earlier this month, and episodes are expected to roll out every 10 days. Each episode will run between five and eight minutes in length — the Web allows for that flexibility.The series' Website also offers a tip of the day; a blog from King; and on-set, behind-thescenes footage. According to Rodriguez, Chasing the Sun is being shot with Canon EOS 60D and EOS 70D DSLRs, and is being edited in Adobe Premiere CC using Dell T3500 and T7500 Precision workstations and mobile workstations. The team is also using Adobe Prelude CC and After Effects CC. The show makes use of licensed music from Killer Tracks and customized material created via SmartSound Pro. These are just a few Web projects that refuse to cut corners when it comes to quality. For a look at the production and post of other interesting Web series — including the UK-made The Projectionists, the 48fps-shot Video Game High School, and Rooster Teeth's popular animated series RWBY — check out our feature on page 18. EDITORIAL Marc Loftus Senior Editor/Director of Web Content (516) 376-1087 Randi Altman Consulting Editor (516) 799-1949 Christine Bunish Film& Video JENNIFER WALDEN Audio DanIEL Restuccio West Coast Bureau BARRY GOCH West Coast Blogger/Reporter IAIN BLAIR Film Michael Viggiano Art Director A DV E RT I S I N G Mari Kohn Director of Sales (818) 291-1153 cell: (818) 472-1491 Gary Rhodes Eastern & Intl Sales Manager (631) 274-9530 cell (516)410-8638 Lisa Black Corporate Sales Executive, Events, Custom and Integrated Print/Publishing Services (818) 660-5828 SUBSCRIPTIONS (818) 291-1158 Customer Service 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 MIKE TABIZON Account Manager (818) 291-1180 REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES office: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 William R. Rittwage President / CEO See us on Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact customer service at 818-291-1158, or send an email to  For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, P.O. Box 3551, Northbrook, IL 60065-3551. Please send customer service inquiries to 620 W. Elk Ave., Glendale, CA 91204 2 Post • September 2013

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