Issue link: https://digital.copcomm.com/i/18322
Making Magic On Schedule and Within Budget WITH MULTI-CORE PROCESSORS, HIGH-PERFOR- MANCE GRAPHICS CARDS, AND 64-BIT OPERATING SYS- TEMS NOW THE DE FACTO STANDARDS IN THE WORK- STATION MARKET, the world’s top animators and computer graphics artists are taking audiences to incredible places. Children’s sto- ries and long-appreciated fictional characters spring vividly to life before our eyes, and stories that some feared could never be told properly in a movie format are delighting young and old alike. Te teams at Framestore, one of the world’s leading digital film and video studios, are committed to creating original imagery so real it sus- pends belief time and again. Equipped with Intel®-based servers and All images in this ad were created and provided by Framestore. October 2010 a portfolio of Autodesk’s market-leading software tools, all fully opti- mized to set imaginations free, Framestore has been pushing hardware and software vendors alike for over 20 years, just to keep up with the ongoing expectations for improvements in visual experiences. Rob Hoffmann, senior product marketing manager at Autodesk, put it in terms that anyone connected to computing can understand. “Te pace of change in our industry exceeds even Moore’s Law,” said Montreal-based Hoffmann, a 15-year veteran of both the hardware and software sides of content creation. “Whether you’re talking about the move to high definition content in TV, or the increased consumer expectations in film and games, our customers are having to produce 37