Issue link: https://digital.copcomm.com/i/17668
PigFactory places Turtles’ track L OS ANGELES — Independent publishing and li- censing company PigFactory Music (www.pigfac- tory.com) has placed The Turtles’ classic ‘60s pop hit “Happy Together” within a new television commercial that promotes the Smart Car in China.The placement marks one of the first officially licensed pieces of syn- chronized music to be used in China. PigFactory worked in tandem with Jackie Subeck, CEO of the independent music rep company Foot- print Worldwide, and joint client BBDO, Beijing, in placing the song. PigFactory and Subeck also worked in association with Bug Music and Carlin Music, the co- publishers of “Happy Together,” to fulfill this placement. “This is a huge step in the right direction for China, the world’s most populated country, to stop infringing on copyrights,” says Adam Wolf, senior creative direc- tor at PigFactory.“We are confident that our com- pany’s placement of ‘Happy Together’ in China will help further establish better communication between that massive market and music companies such as our- selves, who can offer the Chinese virtually unlimited quality music, across all genres, for any media project.” “When BBDO China approached me, I knew that the key to this license was to make it very easy for the Chinese to move through the administrative process,” adds Subeck.“China is starting to recognize how respecting international copyrights can open up an abundance of new opportunities to add great music to their creative productions.” The Open Your Mind spot features a number of very attractive young men and women of all national- ities admiring more than a dozen Smart Cars that range in color. As the cars whisk by a number of pic- turesque cityscape backgrounds, everyone who dri- ves, hugs or admires them is happy.The tag reads, “Smart. Open Your Mind. China. Smart.Com.” Omnimusic creates videos to highlight collection P ORT WASHINGTON, NY — Production music provider Omnimusic (www.omnimusic.com) has created a series of videos that use humor, satire and social commentary to demonstrate their music’s ability to in- spire. Omni’s “Track of the Week” videos are being posted on the company’s newly-designed video Website and on YouTube. RFML releases 2 new CDs D ENTON, TX — Royalty Free Music Library (www.royaltyfreemusiclibrary.com), a division These videos help highlight the expanse of Omnimusic’s library of offerings. The fast-paced, mini music videos were created by Omnimusic CEO Doug Wood and video artist Rob Bellon.They cover a wide range of subjects, from the worldwide economic meltdown to political elections and the hectic pace of the average business day. “Music has an incredible ability to drive creativity,” says Wood.“If you listen,music tells you what’s happen- ing and how you should feel about it in a way that no other production element can. Supporting a good cre- ative concept with the perfect music track is what makes some productions stand out above the crowd.” “No matter what idea you’re trying to communicate, you can do it better with the right music,” adds Bel- lon.“We figured the easiest way to prove it was to do it.” 44 Post • October 2010 www.postmagazine.com of Prolific Arts, Inc., has released two new CDs.All Purpose Beds: Forward Motion is a group of 10 un- derscore themes incorporating acoustic and digital elements.Tracks can be used in a wide range of productions, including television, film, commercials, iPhone apps, games and non-broadcast projects. Tracks include “Modern Bliss,”“Saving Grace,”“Float On A Cloud” and “Harmonic Tale.” The company has expanded its Modern Rock collection with Modern Rock 2, a CD featuring 10 new cutting-edge modern rock themes.The collec- tion is available for download for $79.99,on CD for $89.99 or both for $99.99. Tracks include “My Hardest Goodbye,”“Knock It Out,”“Pipe Love” and “Golden Mind.” Royalty Free Music Library also holds “$5.00 Song of the Week” promotions. In late September, for example, the library offered the track “All Good Too” as the $5.00 Song of the Week, a savings of $34.99.The happy, carefree, motivating track is suit- able for current affair programs, commercials and business and corporate applications.