DSEA Action!

Your dues at work In August the driving public will see 48 of our Back-to-School billboards in all three counties. Promoting our great schools in your communities he core of our Great Schools Great Communities campaign is a web site. It's also an Action Center where parents and other members of the public can go to see news about our public schools, tips from teachers and other expert sources, and take action. They can easily sign a petition in support of great public schools for every child and laws and regulations that support public school employees, families and students; they can email or call their state legislators; and they can write a letter to the editor to the News Journal and/or the Delaware State News. They can link to the Great Schools Facebook page which, thanks to Google ads and Search Word ads, has over 10,000 "likes." And they can also link to the Great Schools twitter feed. To help direct the public to our Great Schools web page, we promote it extensively on radio for two weeks at a time, three times a year on stations up and down the state. And year-round, you'll hear DSEA ads on WDEL 1150AM, WJBR 99.5FM and WDSD 94.7FM. With those three stations we use Great Schools dollars for the "Teacher of the Month" program on WJBR and an "Educator of the Month" program for ESP workers on WDSD. On WDEL, we have a contract for discounted year-round T www.dsea.org advertising. WDEL and WJBR are Delaware's top adult radio stations. The Country Club in supports the "Teacher of the Month" award program by diving each winner a free dinner for two and a special banquet for all of them at the end of the school year. Here's how we will also continue to promote DSEA and Great Schools: read a Great School testimonial from one of our Sussex County members. In addition, Sharon Fagan, a 6th grade ELA teacher at Millsboro Middle School, threw out the first pitch. • This past spring we were one of three sponsors of the Legislative Update on Delaware's new NPR Station, WDDE 91.1FM housed at Delaware State University . • Sponsor of the 85,000 bookmarks printed by the Blue Rocks baseball team and distributed to about 35 schools by their mascot Rockie Bluewinkle. The bookmarks include a reading incentive where students can win tickets to games. • TV ad on WBOC-TV Salisbury, , MD during the Back-to-School time in August. The current ad features two Cape Henlopen High School students whose video tips are on our Great Schools site. Their class won a video contest we sponsored two years ago. The tips deal with Self-Image and Procrastination. • We have sponsored Great Schools ads linking DSEA and our Great Schools web site in the programs for the play-offs of both the high school football and basketball championships, both boys and girls, sponsored by the Delaware Interstate Athletic Association. • This past spring we sponsored a DSEA night at the Shorebirds, a minor league team in Salisbury, MD where we handed out stadium mugs with the Great Schools logo imprinted on one side, and the Shorebirds logo on the other. During the game, the announcer choose a winner. The winner will have a three-minute on-air interview with Mellie Mel, program director and top air personality, and a studio tour. The web site will keep up the information about winners and other applicants. And DSEA will be the sponsor of the daily "MP3 at 3" segment. Listen for promos to begin in September! This partnership is funded through an Advertising Assistance Grant from NEA. KISS 101.7FM is Delaware's largest urban contemporary station, with a strong young adult listenership in New Castle and Kent Counties. • When we march in the AFLCIO Labor Day parade in Wilmington, we all wear DSEA/Great Schools t-shirts, and pass out apples, Great Schools pencils and Great Schools temporary tattoos – all featuring the web site address. New this year – a partnership with KISS 101.7FM "Tell us about your great school" will be promoted on KISS 101.7FM from October through April. Six monthly awards will be given to various schools throughout Delaware. The station will air 28 promos/week for two weeks during each month, as well as promote it on their popular Facebook page. Students and staff will be urged to go to the DSEA Great Schools/ KISS website to make their pitch for what's great about their school. Each month the KISS staff will September 2013 DSEA ACTION! 7

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