The Tasting Panel magazine

September 2010

Issue link: https://digital.copcomm.com/i/16170

Contents of this Issue

Navigation

Page 68 of 112

A Bartender’s Dream Job BELVEDERE VODKA BEGINS ITS SEARCH FOR A NEW GLOBAL BRAND AMBASSADOR Claire Smith, Belvedere’s Head of Spirit Creation and Mixology, will be work- ing with the winner of the Dream Job contest. How to Enter video resumé on its Facebook page, and then asking its nearly 152,000 followers to cast votes during a month-long open call. Talk show host Chelsea Handler will announce the call on September 15, and finalists will be chosen by an official panel in December. G Aptly called “A Bartender’s Dream Job,” the online competition seeks bartenders with overall skill and personality. The winner will assume spokesperson duties and work stateside with Claire Smith, Belvedere’s Head of Spirit Creation and Mixology, who has been with the brand since 2003. Smith will continue stewardship of Belvedere, but will also focus on other projects. The new face of the vodka will travel the world with Smith, educating mixologists and collecting a $100,000 salary. “I’ll still be very hands-on, but the brand is big enough now to warrant two people to spread the word,” Smith says. Should you go for it, even if you’ve never been behind the bar? Yes, says Smith, if you’re articulate and passionate. “We’re looking for people who are cocktail enthusi- asts, with a real passion and interest and who can communicate that.” She adds the winning candidate must demonstrate a respect for the brand heritage and what it represents in the competitive world of vodka. “I always remind people that we’re a Polish vodka, and with that comes a respon- sibility of heritage and character.” —Lana Bortolot 68 / the tasting panel / september 2010 et out your Flip video: Belvedere vodka has announced its first search for a new Global Brand Ambassador, and they don’t want a paper resume. Instead, the peppy party brand is asking applicants to upload a one-minute Beginning September 15, Log on to www.facebook.com/ BelvedereDreamJob for the terms on submitting your own video, for the latest updates surrounding the competition and to vote for your favorite bartenders. After polls close on October 15, semi-finalists will be chosen to participate in a series of Cocktail Challenges in major cities worldwide, including London and Sydney. Applicants will compete to create ten classic cocktails in ten minutes. On December 15, seven final- ists from all over the world will appear in front of the celebrity judges’ panel and be presented with the final challenge. The winner of the one-year contract will be announced.

Articles in this issue

Links on this page

Archives of this issue

view archives of The Tasting Panel magazine - September 2010