The Tasting Panel magazine

September 2010

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Page 10 of 112

INDUSTRY SPOTLIGHT Sobieski’s “Truth in Vodka” in Hollywood A -list actor Bruce Willis, who is also part-owner of Sobieski, one of the world’s fastest-growing vodka brands, hosted a “Truth in Vodka” event at the Roosevelt Hotel in Hollywood in late July. Guests had a chance to taste-test Sobieski in their preferred call drinks, as well as in signature cocktails created by noted Los Angeles mixologist Mixologist Sean Hamilton prepares Sobieski spe- cialty cocktails, including his Tra∞ c Jam creation, for guests at the Sobieski “Truth in Vodka” event at the Roosevelt Hotel in Hollywood, CA. Sean Hamilton. The lastest in Willis’s series of webisodes for Sobieski was also premiered at the party. Sobieski’s back-to-basics approach to market- ing focuses on what goes in the bottle—tradi- tion, heritage, authenticity and taste—and is in marked contrast to the lavish campaigns of more expensive competitors. Sobieski will host addi- tional events in Chicago, New York, Philadelphia and Toronto continuing into early 2011. Hennessy’s Very Special Flask Sleeve H ennessy cognac is appealing to a hip generation of consumers with the launch of its limited-edition Hennessy V.S fl ask sleeves, this year’s must-have accessory. The new, customized fl ask sleeve is the fi rst of its kind, protected by a silicon “skin” in a variety of colors. Thanks to an ingenious opening system, the sleeve does not need to be removed during consumption. It is also available in a gift pack that holds four 200-ml. fl asks, one of each color. Suggested retail price is $12.99 each. The fl ask sleeves gift pack of four (SRP $50) is currently available to local spirits stores in Southern California, Miami, Massachusetts, Chicago and New York City. Peppermint Mocha K ahlúa is once again expand- ing its family of premium offerings this holiday season with the debut of limited edition Kahlúa Peppermint Mocha. The new fl avor profi le is a luxurious balance of 100% Arabica coffee beans shade-grown in the Veracruz region of Mexico, com- bined with cool peppermint and the enticing taste of dark chocolate. The result, says Andy Nash, Marketing Director for Kahlúa at Pernod Ricard USA, “is a seasonally- inspired and superior-tast- ing coffee experience like no other.” Nash adds, “The October through December months are the most critical selling period for fl avored liqueurs, when sales can be as much as four times that of the balance of the year.” This holiday season, Kahlúa is increasing investment to support retail sales growth of this limited- edition liqueur as well as the full family of Kahlúa Coffee Liqueur products. Kahlúa Peppermint Mocha will be available at retail October 1 through December 31 and will retail for a suggested price of $17.99/750 ml. 10 / the tasting panel / september 2010 PHOTO: DAVID GADD

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