Issue link: https://digital.copcomm.com/i/1574
May 2009 37 gerated the warmness and happiness of the world." is was done in Flame. According to Sethi, the lighting was key to making it look as if there was just one scene, even though the setting said other- wise. "e ambient lighting in both plates is the same, which brings the two different worlds together," he adds. "It was all about the lighting." With such little time to prepare for the shoot and only six weeks to finish the televi- sion spot, Brickyard was anxious to get down to business. Nevertheless, the group first had to create a rough version of the spot for ap- proval prior to locking down the effect. "Oskar and I had talked about it early on and had done a concept image, but [agency DDB Chicago] wanted a full version a few days after the shoot, before we had a good read on the look," Sethi explains. "We had to do the spot with a really rough effect and deliver that for testing"—in effect, having to do the work twice. "Usually you want to get the shot down and make it look as best you can, and say, 'is is what we want to do.' It was a different way of working." No matter, the creative team worked around the clock, successfully changing the seasons from winter to summer and then back again, says Steve Michaels, partner at Brickyard. And in doing so, they were able to thwart Punxsutawney Phil's predictions for an early end to winter, even if it was just for 30 seconds. n Karen Moltenbrey is the chief editor for Computer Graphics World. While some of the objects in the shots are practical, many others are computer-generated, including the snow and the trees, which were composited into the plates within Flame. The artists then added a grayish haze to the winter scenes to emphasize the dullness of the season. High�Performance CameraTracking Use SynthEyes for animated critter insertion,»xing shaky shots, virtual set extensions, making 3D movies, architectural previews, accident reconstruction, virtual product placement, face and body capture, and more. 32-bitonly�$399 Windows-32�/Windows-64�/�OSX-32/OS�X-64 See the website for details of the latest version! Broadcast n n n n