Black Meetings and Tourism

September / October 2026

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32 B M & T ••• September/October 2026 ••• www.blackmeetingsandtourism.com T he commercial airline industry is restructuring rap- idly, and everyone from event planners to everyday travelers is feeling it. For anyone organizing a con- ference or booking group travel within the multicultural tourism sector, keeping up with the airlines extends well past group rates. Today the real questions are which carriers actu- ally show up on time, how planners protect their events when flights fall apart, and which airlines are genuinely welcoming Black travelers - a community that pours $145 billion into the travel economy every single year. The aviation sector right now tells a story of real operational pressure, and a handful of carriers have made deliberate moves - and planners are paying attention. No More Playing It Safe The relationship between meeting planners and major airlines has been stress-tested hard over the last few years. Widespread cancellations and delays - driven by pilot shortages, aging technol- ogy, and unpredictable weather - have disrupted conference plan- ning across the industry. For an industry that runs on tight sched- ules, one delayed flight triggers a chain reaction: empty seats dur- ing a keynote, missed networking sessions, and broken guarantees with venues when food and beverage numbers fall short. Planners responded by adapting. The days of flying attendees in Monday morning for an afternoon session are gone. Early arrivals are now standard advice. Experienced planners spread bookings across multiple carriers and fold travel protection direct- ly into registration packets. The disruptions pushed the industry to build tighter, more resilient travel plans - and the industry learned. Velton W. Showell III, Chairman of the International Site Selection Committee for Omega Psi Phi Fraternity, Inc., puts it plainly: "I no longer treat air travel as a fixed variable in the meeting schedule. I treat it as a risk to be managed, the same way I would manage a food and bever- age guarantee or a room block." That same thinking drives how he negotiates. "I go into every negoti- ation asking for a rate structure that extends three days before the group's official start date and three days after its close, all honored at the negotiated group rate rather than the property's prevailing or rack rate." That window gives attendees real room to build in a buffer without financial penalty. Katrina Ruff, CMP, CIS, DES, President and CEO of Forums Meetings and Events, made the same strategic shift. "We no longer schedule the CEO, keynote speaker or main program on the opening night because too many attendees and speakers may arrive late. We have also adjusted first-day agendas to begin later, allowing more flexibility for delayed flights, cancellations and last-minute travel changes." Ruff points to a recent event in Breckenridge, Colorado - approxi- mately two hours from Denver International Airport - as a clear example of compounding risk. "Until airline operations stabilize, mountain destinations may be impractical for programs with tightly scheduled arrivals or critical opening-day programming." On the financial exposure that follows disruption, both plan- ners speak with equal directness. "Hotels and venues generally do not waive contracted room commitments, attrition charges or food-and-beverage minimums simply because a speaker or attendee's flight was canceled." - BY CHERAY O'NEAL

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