ADG Perspective

July-August 2026

Issue link: https://digital.copcomm.com/i/1546033

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B E A S T G A M E S S E A S O N 2 | P E R S P E C T I V E 1 5 something unexpected. While the environment had successfully created tension, contestants overwhelmingly described living there as one of the highlights of their experience. For many players, the City wasn't simply where the game happened. It became a community, and living there a symbol of achievement in itself for making the Beast Games cast. That observation became the foundation for season two. Rather than creating another environment built around discomfort, the producers challenged us to imagine something entirely different. What if the City was aspirational? What if contestants felt like they had entered a futuristic utopia? Suddenly, the design conversation shifted from anxiety to optimism, opening a completely new creative direction. We were also tasked with integrating the season's theme of "Strong versus Smart" into the fabric of the design in ways that would organically highlight both the differences and the points of intersectionality between the two groups. A MrBeast Future From the beginning, Isabella and I knew we didn't want the futurism of the city to be cold or emotionless. We were designing with an eye towards optimism, and trying to create spaces that were simultaneously modern, warm, and welcoming. We used lots of organic lines along with trees and greens to soften edges and make it more inviting. We also focused our energies on the flow of the space for the contestants, putting the needs of the camera as a critical, but secondary concern to the experience that the inhabitants themselves would have. We were creating a world that contestants would need to inhabit for weeks, and it was our mission to make that experience as enjoyable as possible. The visual influences came from several places: the optimistic futurism of Syd Mead, the illuminated architecture and graphic simplicity of Tron, and contemporary gaming D. THE CITY TWO WEEKS BEFORE MOVE-IN. AERIAL PHOTO. E. THE CITY ONE DAY BEFORE MOVE-IN. AERIAL PHOTO. F. THE CITY. ILLUSTRATION BY SEEN DESIGN. MODELED IN VECTORWORKS. G. THE CITY. ILLUSTRATION BY SEEN DESIGN. MODELED IN VECTORWORKS AND RENDERED IN C4D.. E D F G

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