Issue link: https://digital.copcomm.com/i/1545302
NAB SHOW 2026 www.postmagazine.com 17 POST MAY/JUNE 2026 com) held live demonstrations of Cortex V.7.0 and DRS Nova V.7.0. Attendees got to learn about Cortex's automated SDR-to-HDR pipeline, which leverages the MTai adaptive-processing framework to analyze SDR source material and generate a Dolby Vision Content Map, delivering a fully tone-mapped HDR master with minimal manual intervention. Another highlight is Cortex's new, AI-trained detection models, which include a slate detection feature capable of reading slates in challenging conditions. MTI Film showed its ability to read slates in dark conditions, upside-down and even through plastic bags. Cortex also offers precision cut detection and the ability to identify gamma ray radiation artifacts embedded in high dynamic range camera footage. MTI Film's DRS Nova highlights included the GPU-accelerated Shine, which is able to detect fine dirt and scratches with speed and accuracy. The MTai FrameGen tool was well received too, thanks to its ability to convincingly reconstruct missing frames, thereby helping to restore severely damaged film sequences. Additional DRS Nova highlights include dual-timeline playback capabil- ity, which allows two clips to run simultaneously at different frame rates while painting between source and target. Avid Avid (avid.com) and Google Cloud have en- tered into a multi-year partnership to integrate generative and agentic AI into Avid's creative tools. By embedding Google's Gemini models and Vertex AI directly into Avid's solutions, the collaboration aims to transform video editing from a mostly-manual process into an intelli- gent, AI-assisted experience. Production teams are facing growing pressure to manage massive volumes of high-resolution media, often using legacy, on-premises hardware. To address these challenges, Avid is integrating Google Cloud's AI and data analytics capabilities into two key areas of its technology stack: the Media Composer nonlinear editing system and Content Core cloud-native SaaS platform. By leveraging Gemini and Vertex AI, these platforms can now analyze and understand media context automatically, allowing production teams to query content using natural language. It also enables agentic AI workflows, with digital assistants capable of autonomously managing complex tasks, such as matching visual styles, identifying emotional cues in raw footage and streamlining metadata logging. "Customers are asking for intelligent tools that plug into existing workflows and scale with their creativity," explains Wellford Dillard, chief execu- tive officer at Avid. "This partnership with Google Cloud strengthens our ability to deliver secure, AI-driven innovation while keeping Avid interoper- able and adaptable across the broader production landscape. Through our collaboration with Google Cloud, Avid is redefining what's possible in modern media production by expanding intelligent capabil- ities across our products." "By embedding agentic AI directly into the tools video editors live in, we're moving beyond simple automation," adds Anil Jain, global man- aging director, strategic industries, Google Cloud. "With Avid Media Composer and Google Cloud, an editor can now collaborate with an intelligent agent to create assets on the fly and handle the heavy lifting of matching styles and filling timelines, enabling them to focus on storytelling instead of infrastructure." Jali Research Jali Research (https://jaliresearch.com) had a spot at the HP booth, where it showcased its realtime facial animation and lip-sync technology. Jali's pipeline solutions powered interactive AI character performances as part of a connected production workflow developed by the independent animation studio Immersive Enterprise Laboratories (IEL). Within this environment, Jali provides the 3D per- formance backbone beneath any AI adjustments for continuity, consistency and control across production and live realtime workflows. At the HP booth, visitors were able to step inside the world of Ruby for a live, AI-driven interac- tive meet-and-greet titled The Ruby Interactive Experience. Attendees could engage with Ruby, a transmedia character developed by IEL, with Jali powering the expressive facial animation, lip sync and body idle performance system as she inter- acted with guests. Built for Unreal Engine, Ruby's interactive system is the result of a longtime R&D partnership between Jali and IEL, and reflects their shared vision and commitment to bridging the gap between technology and creative vision. Moments Lab AI-driven video discovery company Moments Lab (www.momentslab.com) announced that it is col- laborating with Amazon Web Services (AWS) to help media and entertainment companies unlock the value of their video archives by removing the cost and complexity barriers traditionally asso- ciated with migration and video indexing. The approach leverages AWS resources alongside validated partners for migration, video under- standing and system integration. This initiative enables large M&E companies to accelerate the migration of hundreds of thousands of hours of video content to the AWS environment, where it can be indexed and searched with Moments Lab's multimodal AI. By utilizing Moments Lab on AWS, Banijay Entertainment is looking at a 98 percent cost reduction and 75 percent faster turnaround time for archive-based content. This scale is made possible by a continued breakthrough in pro- cessing efficiency. Moments Lab estimates it has delivered a 4x reduction in the cost of indexing. The company is also working with WRC Promoter (pictured), the commercial arm of the FIA World Rally Championship, to centralize and AI-power its 40-year archive of rally footage, helping to find iconic shots in its library. Digital Anarchy While they weren't officially exhibiting at NAB, Digital Anarchy (www.digitalanarchy.com) pres- ident Jim Tierney stopped by the Post booth in the North Hall to share some details about the company's latest developments, including ShotNotes for Premiere Pro, a new notepad and