Issue link: https://digital.copcomm.com/i/1543954
B M & T ••• March/April 2026 ••• www.blackmeetingsandtourism.com 29 groups like the National Association of Black Accountants, along with 14 engagements with Hispanic-Serving Institutions. These engagements included partnerships with Morehouse College and Spelman College to identify early-career talent, our HBCU Career Fair and networking event, and our Alumni Development Symposium, which fosters relationships between students and HBCU alumni at Royal Caribbean Group." When it comes to meetings at sea, Meloro said some best practices for hosting a successful meeting are to "Work with your corporate sales manager, dedicated specifically to work within the MICE industry." The consensus among industry experts is that meetings at sea can be a valuable option. Yolanda Sheppard, Celebrity Cruise Lines' national sales manager, said her organization, 'Welcomes a diversity of guests as well as meeting planners.' With 23 years in the travel industry, Sheppard advises, "Broaden your portfolio... there's so much more to offer beyond traditional hotels." Her key message is to "reconsider" the typical meeting format, think outside the box, and prioritize your guests' experience." According to Sheppard, current trends favor value and all- inclusive pricing. "Guests want to pay one price and have everything includ- ed – no nickel and dime extras," she said. She advises plan- ners to focus on presenting valuable, inclusive options to boost referrals and net promoter scores. "Repeat business is crucial," Sheppard said. "Will your organization say, 'I want to do this again'? Let's evaluate where we spend our money and exchange 'things' for experiences." Betty Jones, president of (Travel Professionals of Color (TPOC), emphasizes the importance of cruise lines prioritizing inclusivity to tap into the growing market. As a travel agent, Jones has hosted several meetings at sea, citing ben- efits like all-inclusive packages and no minimum room requirements. "Cruise lines take care of every- thing – no hidden costs or penalties for unfilled rooms," Jones says. She appreciates the flexibility and perks, such as welcome recep- tions and gap points (bonus incentives), that come with book- ing large groups. With over 50 years in the industry, Jones has seen firsthand the cost savings: "Food and beverage and AV costs are outrageous in hotels. On a cruise ship, it's a fraction of the cost – $1,000 versus $18,000 for a hotel." Jo Keita, owner of Nubian Tours & Cruises, said the reason Black travel agents and planners are book- ing more meetings and getaways on cruise ships is simple. "Cruises offer a unique opportunity for Black trav- elers to connect with their heritage and culture while enjoying luxurious amenities and services, she said." Keita said an advantage of having meetings at sea is that "Everyone