Issue link: https://digital.copcomm.com/i/1542608
B M & T ••• January/February 2026 ••• www.blackmeetingsandtourism.com 16 ing the sports, entertainment & tourism industries. At Destination DC, where he worked for 16 years, he was the Sports Development Manager, directing the department in sales, marketing opportunity analysis, target market selection, promotion mix, and customer relationship management. But Cooley's contributions extend far beyond his impres- sive resume. His leadership has earned him the respect of his peers, who have bestowed upon him prestigious awards, including the Mary Morton Service Award and the New Professional of the Year award from the Maryland Tourism Council. "I'm a people person," he said, "and I love sports. I've built relationships across the board, and that's what makes me good at my job." It's a mantra that's served him well, earning him a reputation as a trusted partner in the sports tourism industry. "As a former salesperson, you understand that to succeed, everything is built on relationships," he said. "The travel and tourism industry is no different. As a matter of fact, those who are highly successful in this industry are so because they've been able to create and maintain great relationships." Cooley said 'your brand' is also essential. "People have to know that they can rely on you and depend on you to do what you said you would do," he said. "And that's got to be your brand. Your reliability and commitment to hard work are your brand. Do your job well. Nurture and treasure those relationships because they are the platform from which you're able to excel at your job." When Cooley retired from Destination DC 12 years ago, he spent time with his wife and kids before being lured back into the business. One of those who came calling was Experience Prince George's President & CEO Leslie W. Graves. "We worked together at Destination DC," Cooley said. "She called me about working at Prince George's. She provided an opportunity for me. Her leadership is key. For me, it's like a homecoming." As he looks to the future, Cooley remains committed to showcasing Prince George's County as a premier destination for sports enthusiasts. "The support that I receive for sports is exemplary," he said. "It's not just me. The team works from a communication and marketing perspective on all that we do. It's all about uplifting each other and our clients, and suc- ceeding." With his boundless energy and infectious enthusiasm, it's clear that this sports fanatic is just getting started. With a diverse range of venues and events, Experience Prince George's is poised to welcome meeting planners, conference attendees, athletes, spectators, and fans from across the globe. "Prince George's County has something for everyone," Cooley said. An avid reader of philosophical and spiritual books, Cooley said when he's not working, he loves to travel with his wife of 43 years to Puerto Rico, New York, Cancun, the Dominican Republic, and London. As he continues to chart the course for sports develop- ment in Prince George's County, Cooley said, 'One thing is clear, this is a destination on the rise.' "People have to know that they can rely on you and depend on you to do what you said you would do," Prince George's County National Harbor