Issue link: https://digital.copcomm.com/i/1541667
70 SAG-AFTRA | Fall/Winter 2025 | sagaftra.org SAG-AF TRA leadership formally identifies A.I. technology as a threat to be addressed. 2017 JULY 2024 The NO FAKES Act is officially reintroduced in the Senate. Additionally, Illinois passes HB 4762, which requires informed consent by performers for use of their digital replicas. SAG-AF TRA members go on strike against video game employers due to the companies' refusal to agree to necessar y A.I. contractual guardrails. AUGUST 2024 Illinois passes HB 4875, an update to the state's name/image/voice/ likeness law for digital replicas. Turn the page on the right to see more. 2017 - 2022 The union works on several Deepfakes-related bills. Many of these bills get signed into law in states such as California, New York, Hawaii and others. SAG-AF TRA leadership continues conducting behind-the- scenes A.I. research and planning. JANUARY 2024 The No A.I. Fraud Act is introduced in the U.S. House. It aims to give individuals the exclusive right to authorize the use of their image, voice or visual likeness. 2024 APRIL 2024 SAG-AF TRA members ratify the Sound Recordings Code. The contract's artificial intelligence guardrails include that clear and conspicuous consent, along with minimum compensation requirements and specific details of intended use, are required prior to the release of a sound recording that uses a digital replication of an artist's voice. Additionally, the terms "artist," "singer" and "royalty artist" under this agreement only include humans. DECEMBER 202 2 SAG-AF TRA makes its first public presentation on artificial intelligence issues in the entertainment industr y at the Havana International Film Festival. The union also delivers its first A.I. presentation to industr y executives. 2022 Curious to see what we've been doing? Here's a timeline of our A.I. highlights: MARCH 2024 SAG-AF TRA members ratify the first animation voiceover contract with protections against the misuse of artificial intelligence. That same month, the ELVIS Act is signed by Tennessee Gov. Bill Lee, making Tennessee the first state in the nation to preser ve individual voice, image and likeness against unethical A.I. use in the form of deepfakes and audio cloning. JUNE 2024 SAG-AF TRA rolls out new Dynamic A.I. Audio Commercials Waiver. The new waiver provides A.I.-specific contractual protections for members, requiring a performer's informed consent for the creation of their digital voice replica, and additional consent for the use of their digital voice replica in any ad. LEGISLATIVE CONTRACTS ADVOCACY