B M & T ••• November/December 2025 ••• www.blackmeetingsandtourism.com
19
C V B
H E A D S
ANNUAL
REPORT
ON STATE OF
THE INDUSTRY
A
VIEW
FROM
THE
TOP:
BY SOLOMON J. HERBERT
As
the travel and meetings market responds to world events and an ever-evolving economy, we feel it prudent to pause from time to
time to assess what impact all these occurrences are having on our industry. As we do each year, we put several questions to
some of the top CVB heads in the industry in the last quarter of 2025 in an effort to share their knowledge with those seeking
solutions to the daunting challenges faced by many destination reps and planners. Below are the five questions, followed by their answers in their
own words.
• Visitation to the US for meetings and tourism is significantly down. Why do you think this is happening?
• How has this (if at all) impacted visitation numbers to your destination?
• What are some of the policies you have in place to address this trend and boost visitation to your destination?
• How successful have they been, and how do you measure this success?
• Do you anticipate that meetings and tourism to your destination will return to or exceed normal numbers in 2026?
