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j u ly • a u g u s t • s e p t e m b e r c g w 2 7 July•August•September 2025: COMPUTER GRAPHICS WORLD (USPS 665-250) (ISSN- 0271-4159) is published bi-monthly with special additional issues resulting in 8 issues per year by COP Communications, Inc. Corporate offices: 620 West Elk Avenue, Glendale, CA 91204, Tel: 818-291-1100; FAX: 818-291-1190; Web Address: info@copprints.com. Pe- riodicals Postage Paid at Glendale, CA, 91205 & additional mailing offices. COMPUTER GRAPHICS WORLD is distributed worldwide. Annual subscription prices are $72, USA; $98, Canada & Mexico; $150 International airfreight. To order subscriptions, call 847-559- 7310. © 2025 CGW by COP Communications, Inc. All rights reserved. No material may be re- printed without permission. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Computer Graphics World, ISSN-0271-4159, provided that the appropriate fee is paid directly to Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923 USA 508-750-8400. Prior to photo- copying items for educational classroom use, please contact Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923 USA 508-750-8400. For further information check Copyright Clearance Center Inc. online at: www.copyright.com. The COMPUTER GRAPHICS WORLD fee code for users of the Transactional Reporting Services is 0271- 4159/96 $1.00 + .35. POSTMASTER: Send change of address form to Computer Graphics World, P.O. Box 3296, Northbrook, IL 60065-3296. FOR ADVERTISING INFORMATION CONTACT MARI KOHN, DIR. OF SALES 818.472.1491 | mkohn@postmagazine.com WILLIAM R. RITTWAGE, PRESIDENT/CEO 818.291.1111 | brittwage@copcomm.com next issue: october • november • december 2025 SOME OF THE EXCITING TOPICS THAT WILL BE COVERED IN OUR NEXT ISSUE: ¢ Yearly Report: Tech outlook for 2026 ¢ Awards Season: Top contender titles ¢ Digital Artistry: Motion graphics & 3D ¢ Industry Trends: New applications for AI ...and much more! Images © 2025 Disguise let you run on a treadmill in your chosen Nike trainers, then see your- self as an 8-bit avatar on the LED wall in-store, showcasing the com- fort and responsiveness of Nike React shoes in a fun way. London's Outernet also recently showcased how its space could take things up a level by introducing a Tetris-themed takeover. Visitors could play the retro game on the venue's four-story-high LED screens by using their phones as controllers, allowing multiple players to enjoy a shared gaming experience. As innovation accelerates, CG artists can expect to be hired to create gamified content across a range of everyday environments, helping them to become even more interactive by incorporating re- al-time challenges, rewards, and elevated storytelling. TREND 4: PERSONALIZED EXPERIENCES Personalization is also becoming a major trend in the immersive ex- perience space. Personal devices, including smartphones, AR glass- es, and wearables, are key to this: they can be used to create content that responds dynamically to user behavior and preferences, creat- ing fluid, ever-evolving experiences. Sectors like museums and visitor attractions are prime candi- dates for this approach, by providing a digital companion app or us- ing wearables to let visitors engage with the specific content they are most interested in. Elsewhere, sports stadiums could provide data-driven visual stats based on visitors' favorite players. As AI and digital humans evolve, advanced motion tracking could even help anyone step into the role of a real-time character. This will blur the line between audience and experience, making storytelling more in- teractive and lifelike. LOOKING TO THE FUTURE By integrating responsive elements and gamified interactivity, de- signers can help venues shi from a location to an immersive, personalized destination, where every visitor has a unique journey shaped by their own actions. Joshua Eason is the VP of Customer Solutions & Services at Disguise.