Issue link: https://digital.copcomm.com/i/1538283
PRODUCTS www.postmagazine.com 25 POST JULY/AUG 2025 ADOBE ADDS A.I. TOOLS TO FIREFLY SAN JOSE, CA — Adobe (adobe.com) has introduced powerful enhancements to its Firefly Video Model. Among the strengths of the Firefly Video Model is generating dynamic landscapes, from natural vistas to urban environments. The model also demonstrates capability with animal motion and behavior, at- mospheric elements, and both 2D and 3D animation. Newly-improved motion fidelity means video generations will now move more naturally, with smoother transitions and lifelike accuracy. Adobe recently added Runway's Gen-4 Video and Google Veo3 with Audio to Firefly Boards and Veo3 with Audio in Generate Video. And there are more partner models coming soon to the Firefly app. Topaz Labs' Image and Video Upscalers and Moonvalley's Marey will be launching soon in Firefly Boards. Luma AI's Ray 2 and Pika 2.2, which are already available in Boards, will soon be added to generate video. The release also provides a new level of creative precision in directing video content. Whether users are creating mobile, widescreen or social, they can eas- ily select vertical, horizontal or square aspect ratios. By uploading a reference video or describing a vision, Firefly will generate a new video that transfers the original composition to the user's generation. Users can apply a distinct visual style to their video with a single click, choosing from presets that include Claymation, anime, line art or 2D. Firefly's commercially-safe Generate Sound Effects (beta) feature allows creators to layer in custom audio using just a prompt or their voice. And with Text to Avatar (beta), they can turn scripts into avatar-led videos. Once a video is complete, a user can export it directly to Adobe Express for further fine tuning, share to social channels, or export it to Premiere Pro for adding to an existing timeline. K.R.K. RELEASES FEATURE-PACKED, ENTRY-LEVEL MONITOR LINE NASHVILLE, TN — KRK Systems (krkmusic.com) has introduced the Kreate series of studio monitors — a value-priced line for musicians, engineers, pro- ducers and content creators. The two-way studio monitors offer wireless audio streaming capabilities with a pairable Bluetooth audio input, alongside balanced and unbalanced analog inputs for flexible connectivity. The monitors also have a universal voltage, switch-mode power supply for seamless global operations. The Kreate Series is available in three sizes — three-, five- and eight-inch — all featuring a wide bandwidth, boundary and tuning EQs, new transducer designs and Class D amplification. The series also features acoustic boundary correction and tuning EQ combinations to help minimize and correct acoustic environment problems. The monitors' composite woven-glass-fiber cone woofers provide impressive dynamics with good damping and modal control to deliver tight and punchy mid- and low-frequency response. The glass fiber structure is heat-resistant and features a high strength-to-weight ratio, ensuring the monitors are highly adaptable and sonically accurate. Additionally, high-frequency reproduc- tion emanates from a carefully-designed, woven-textile dome tweeter with a neodymium motor, which accurately extends the frequency range up to 40kHz in the Kreate 8 and 5 options, and up to 33kHz in the model 3 option. Furthermore, the system-tuning level control, and low-frequency and high-fre- quency shelving filters allow for easy adjustment in various acoustic conditions. Hybrid Class D and Class AB amplification delivers power and headroom with excellent dynamics reproduction. The high-performance transducers are optimized for improved response and accuracy. For maximum transient response and dynamics reproduction, the amplifiers drive the transducers efficiently at reduced operating temperatures to ensure audio integrity during long work sessions. The Kreate 3 models ($179) are sold as a pair, while the Kreate 5 ($169) and Kreate 8 ($229) options are available individually. Additional color options will be available through select authorized dealers and on krkmusic.com in the coming months.