Issue link: https://digital.copcomm.com/i/1535796
6 6 P E R S P E C T I V E M AY / J U N E 2 0 2 5 Created by Seth Rogen and Evan Goldberg, The Studio is a behind-the-scenes comedy about the absurdities of Hollywood executive culture from their experiences. The Call: October 13, 2023 Seth Rogen and Evan Goldberg called… "We're making a series about our experience in Hollywood from an executive's point of view," they said. "And we want you to design a movie studio." "Cool…past, present or future?" I asked. "All of the above." "Part of the Big Five?" "Exactly. But we only make movies." "Like Sony?" "Yep." When I first got the call to design The Studio for Apple TV+, I knew we weren't just building sets— we were building a mythology. It was a fictional studio that needed to feel as rooted in Hollywood history as the real Big Five, with the architectural and emotional weight of a place that had been around for a century. We had to create a world where screwball comedies were born, zombies roamed the backlot and award shows glittered overnight. I was thrilled by the opportunity to delve into Hollywood's rich history. However, I quickly realized that my knowledge wasn't as extensive as anticipated. The prospect of creating a fictional studio that could stand alongside the renowned Big Five was both exhilarating and daunting. D e s i g n i n g T h e S t u d i o A L O V E L E T T E R T O H O L L Y W O O D B Y J U L I E B E R G H O F F, P R O D U C T I O N D E S I G N E R A. CONTINENTAL STUDIOS, INTERIOR STEINBERG BUILDING LOBBY. BUILT SET, WARNER BROS. STAGE 23. SET PHOTO. A