DGA Monthly

April 2025

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2 I D G A M O N T H L Y In California: DGA Associate National Executive Director/Western Executive Director Rebecca Rhine is leading the charge of the new Keep California Rolling campaign as President of the Entertainment Union Coalition (EUC), which includes the DGA, SAG-AFTRA, WGA West, California IATSE Council, Teamsters Local 399, American Federation of Musicians, and LiUNA Local 724. This unified, labor-led initiative leverages the collective expertise of our unions and guilds to advocate for a more competitive structure that prioritizes the creation of entertainment industry jobs. The EUC's focus is on ensuring that California remains a viable and attractive option for production. While the state has long been a key location for the entertainment industry, DGA research shows that in recent years, as studios and streamers have cut back on production, there is an increasing share of work that has moved abroad to locations where governments provide substantial financial incentives. The goal of Keep California Rolling is to advance the Governor's funding proposal and update the state's jobs-based tax incentive program to increase funding from $330 million to $750 million annually, in a way that attracts production and creates jobs that sustain our members, as well as driving tourism and supporting small businesses in our communities and the infrastructure of our state. From Coast to Coast: Working to Bring Federal and state tax incentives for film and television production are essential to remaining competitive in an increasingly global production market. The DGA has been actively working at all levels across the country to expand these programs in a way that ensures the protection and creation of one thing: jobs. With production in decline worldwide as studios and streamers pull back on spending on new projects, our efforts are focused on ensuring that the production that remains in America is not further lost to countries offering more favorable tax programs. Recently, we have been working in Sacramento and Albany, pushing for expanded tax credit programs in California and New York to keep two of the country's important production hubs competitive in the global landscape, as well as in Washington, DC to develop policy proposals aimed at incentivizing the onshoring of film and television production in the United States. DGA Associate National Executive Director/Western Executive Director Rebecca Rhine and the Entertainment Union Coalition bring the Keep California Rolling campaign to Sacramento, CA on March 5.

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